eCommerce market in Azerbaijan
Azerbaijan is the 64th largest market for eCommerce with a predicted revenue of US$2,123.4 million by 2023, placing it ahead of Guatemala. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.9%, resulting in a projected market volume of US$3,447.5 million by 2027. With an expected increase of 20.5% in 2023, the Azerbaijani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Azerbaijan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Azerbaijani eCommerce market. Fashion is the largest market and accounts for 30.7% of the Azerbaijani eCommerce revenue. It is followed by Electronics & Media with 29.1%, Food & Personal Care with 20.6%, Furniture & Appliances with 12.7%, and Toys, Hobby & DIY with the remaining 6.9%.
Market development
eCommerce revenue development in Azerbaijan
Azerbaijan is the 64th largest market for eCommerce with a predicted revenue of US$2,123.4 million by 2023, placing it ahead of Guatemala. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.9%, resulting in a projected market volume of US$3,447.5 million by 2027. With an expected increase of 20.5% in 2023, the Azerbaijani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Azerbaijan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Azerbaijani eCommerce market. Fashion is the largest market and accounts for 30.7% of the Azerbaijani eCommerce revenue. It is followed by Electronics & Media with 29.1%, Food & Personal Care with 20.6%, Furniture & Appliances with 12.7%, and Toys, Hobby & DIY with the remaining 6.9%.
eCommerce revenue development in Azerbaijan
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
| AOV (in US$) | 93.5 | 38.1 | 98.2 | 69.7 | 71.3 | 7.7 | 22.4 | 71.1 |
| CVR (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
Select main market