e-Commerce Market Analytics

The eCommerce market in Malaysia

Malaysia is the 35th largest market for eCommerce with a revenue of US$6.3 billion in 2021, placing it ahead of Israel and behind Denmark.

With an increase of 30%, the Malaysian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Malaysia, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 15% between 2021 and 2025, Malaysia is even expected to outperform the global average of 6%.

The eCommerce market in Malaysia

Top online stores

The biggest player in the Malaysian eCommerce market is shopee.com.my. The store had a revenue of US$139 million in 2021. shopee.com.my is followed by apple.com and hihonor.com as the second- and third largest stores with US$101 million and US$47 million, respectively. Altogether, the top three stores account for 5% of online revenue in Malaysia.

Store rankings include every store that generates revenue in Malaysia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Malaysia was considered.

One of the fastest-growing stores in the Malaysian market is perromart.com.my. The store achieved online net sales of about US$2.1 million in 2021. Its revenue growth amounted to 148% in the previous year.

More information on the top 100 online stores in Malaysia can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Malaysia by eCommerce net sales 2021 in million US$

# Store
1. shopee.com.my
2. apple.com
3. senheng.com.my
4. watsons.com.my
5. zalora.com.my

The eCommerce market in Malaysia

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Malaysia is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 15%. Compared to the year-over-year growth of 30% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 37% in Malaysia; in other words, 37% of the Malaysian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Fashion is the largest segment in Malaysia and accounts for 31% of the eCommerce revenue in Malaysia. It is followed by Electronics & Media with 28%, Toys, Hobby & DIY with 19%, Furniture & Appliances with 13%, and Food & Personal Care with the remaining 10%.

The eCommerce market in Malaysia

Top shipping service providers

In Malaysia, POS Malaysia is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 38% cited POS Malaysia as one of their providers. Moreover, GDex and DHL are among the top three shipping service companies offered by online retailers in Malaysia, at rates of 33% and 20%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Malaysia than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Malaysia

# Shipping service provider
1. POS Malaysia
2. GDex
3. DHL