Hobby & Leisure market in Malaysia

The Malaysian Hobby & Leisure eCommerce market is predicted to reach US$3,057.9 million by 2024 and accounts for 18.6% of the total eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.1%, resulting in a projected market volume of US$5,940.8 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Malaysian Hobby & Leisure retail market, the online share is 22.9% and will increase by an average of 13.4% to 37.9% by 2028.

With sales in the Malaysian Hobby & Leisure market, shopee.com.my generated a revenue of US$9.4 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Malaysia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

In the Malaysian Hobby & Leisure eCommerce market in 2023, Shopify is the most widely used shop software solution, adopted by nearly 21.4% of online retailers. WooCommerce is the second most popular option, used by 21.4% of online retailers. Other shop software solutions, including OpenCart, Magento, and PrestaShop, are used by a significantly smaller percentage of online retailers.