Hobby & Leisure market in Malaysia
The Malaysian Hobby & Leisure eCommerce market is predicted to reach US$2,516.8 million by 2023 and accounts for 23.0% of the total eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.6%, resulting in a projected market volume of US$3,897.4 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Horse Supplies market in Malaysia
The Malaysian Horse Supplies eCommerce market is predicted to reach US$16.4 million by 2023 and accounts for 7.1% of the Pet Supplies eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.5%, resulting in a projected market volume of US$24.4 million by 2027. The Horse Supplies eCommerce market is a sub-market of the Pet Supplies market. Further categories within the Pet Supplies market are: Bird Supplies, Cat Supplies, Dog Supplies, Fish Supplies, and Other Pet Supplies.
eCommerce revenue development in the Horse Supplies market in Malaysia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Horse Supplies market in Malaysia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 55.0 | 89.0 | 1.4 | 79.6 | 75.1 | 96.6 | 1.7 | 93.1 |
| AOV (in US$) | 33.7 | 57.5 | 79.9 | 32.8 | 40.8 | 12.5 | 21.1 | 73.4 |
| CVR (in %) | 55.0 | 89.0 | 1.4 | 79.6 | 75.1 | 96.6 | 1.7 | 93.1 |
Market definition
Definition of the Horse Supplies market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Pet Supplies > Horse Supplies The category Horse Supplies includes the online trade of horse feed and supplements, horse tack and equipment (e.g. saddles, bridles, reins, bits, stirrups), horse grooming supplies, and more. This category does not cover riding lessons. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Horse feed and supplements
- Horse tack and equipment (e.g. saddles, bridles, reins, bits, stirrups)
- Horse grooming supplies
- Horse riding gear (e.g. gloves, helmets)
Out-of-scope
- Riding lessons
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