eCommerce market in Turkmenistan
Turkmenistan is one of the smaller markets for eCommerce with a predicted revenue of US$340.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.4%, resulting in a projected market volume of US$542.6 million by 2027. With an expected increase of 14.7% in 2023, the Turkmen eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Turkmenistan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Turkmen eCommerce market. Electronics & Media is the largest market and accounts for 40.0% of the Turkmen eCommerce revenue. It is followed by Food & Personal Care with 26.8%, Fashion with 19.8%, Furniture & Appliances with 10.5%, and Toys, Hobby & DIY with the remaining 2.9%.
Market development
eCommerce revenue development in Turkmenistan
Turkmenistan is one of the smaller markets for eCommerce with a predicted revenue of US$340.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.4%, resulting in a projected market volume of US$542.6 million by 2027. With an expected increase of 14.7% in 2023, the Turkmen eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Turkmenistan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Turkmen eCommerce market. Electronics & Media is the largest market and accounts for 40.0% of the Turkmen eCommerce revenue. It is followed by Food & Personal Care with 26.8%, Fashion with 19.8%, Furniture & Appliances with 10.5%, and Toys, Hobby & DIY with the remaining 2.9%.
eCommerce revenue development in Turkmenistan
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
| AOV (in US$) | 17.8 | 30.3 | 17.8 | 90.3 | 59.3 | 11.0 | 89.8 | 23.7 |
| CVR (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
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