eCommerce market in Jamaica

Market development

eCommerce revenue development in Jamaica

Jamaica is one of the smaller markets for eCommerce with a predicted revenue of US$227.8 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 11.5%, resulting in a projected market volume of US$352.2 million by 2028. With an expected increase of 14.9% in 2024, the Jamaican eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Jamaica, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Jamaican eCommerce market. Electronics is the largest market and accounts for 23.7% of the Jamaican eCommerce revenue. It is followed by Hobby & Leisure with 21.3%, Fashion with 20.9%, Furniture & Homeware with 11.2%, DIY with 8.6%, Care Products with 8.4%, and Grocery with the remaining 5.9%.

eCommerce revenue development in Jamaica

in million US$

eCommerce revenue growth in Jamaica

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)78.366.694.573.732.324.458.450.4

Online share

eCommerce online share in Jamaica

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Jamaican retail market, the online share is 8.0% and will increase by an average of 8.8% to 11.2% by 2028.

eCommerce online share in Jamaica

in %
20202021202220232024202520262027
Online share (in %)33.3%92.4%91.1%22.8%48.4%72.6%53.2%94.4%