eCommerce market in Moldova

Moldova is the 96th largest market for eCommerce with a predicted revenue of US$816.1 million by 2023, placing it ahead of Ghana. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.7%, resulting in a projected market volume of US$1,317.3 million by 2027. With an expected increase of 20.7% in 2023, the Moldovan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Moldova, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Moldovan eCommerce market. Fashion is the largest market and accounts for 35.4% of the Moldovan eCommerce revenue. It is followed by Food & Personal Care with 26.9%, Furniture & Appliances with 13.7%, Electronics & Media with 13.5%, and Toys, Hobby & DIY with the remaining 10.5%.

Market development

eCommerce revenue development in Moldova

Moldova is the 96th largest market for eCommerce with a predicted revenue of US$816.1 million by 2023, placing it ahead of Ghana. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.7%, resulting in a projected market volume of US$1,317.3 million by 2027. With an expected increase of 20.7% in 2023, the Moldovan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Moldova, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Moldovan eCommerce market. Fashion is the largest market and accounts for 35.4% of the Moldovan eCommerce revenue. It is followed by Food & Personal Care with 26.9%, Furniture & Appliances with 13.7%, Electronics & Media with 13.5%, and Toys, Hobby & DIY with the remaining 10.5%.

eCommerce revenue development in Moldova

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate