eCommerce market in Gambia

Gambia is one of the smaller markets for eCommerce with a predicted revenue of US$51.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.2%, resulting in a projected market volume of US$84.0 million by 2027. With an expected increase of 16.2% in 2023, the Gambian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Gambia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Gambian eCommerce market. Electronics & Media is the largest market and accounts for 32.9% of the Gambian eCommerce revenue. It is followed by Food & Personal Care with 29.9%, Fashion with 18.9%, Furniture & Appliances with 12.7%, and Toys, Hobby & DIY with the remaining 5.7%.

Market development

eCommerce revenue development in Gambia

Gambia is one of the smaller markets for eCommerce with a predicted revenue of US$51.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.2%, resulting in a projected market volume of US$84.0 million by 2027. With an expected increase of 16.2% in 2023, the Gambian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Gambia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Gambian eCommerce market. Electronics & Media is the largest market and accounts for 32.9% of the Gambian eCommerce revenue. It is followed by Food & Personal Care with 29.9%, Fashion with 18.9%, Furniture & Appliances with 12.7%, and Toys, Hobby & DIY with the remaining 5.7%.

eCommerce revenue development in Gambia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV (in US$) 22.1 66.6 14.7 31.8 33.9 28.8 58.3 88.5
CVR (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV: Average Order Value CVR: Conversion Rate