eCommerce market in Gambia
Gambia is one of the smaller markets for eCommerce with a predicted revenue of US$51.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.2%, resulting in a projected market volume of US$84.0 million by 2027. With an expected increase of 16.2% in 2023, the Gambian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Gambia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Gambian eCommerce market. Electronics & Media is the largest market and accounts for 32.9% of the Gambian eCommerce revenue. It is followed by Food & Personal Care with 29.9%, Fashion with 18.9%, Furniture & Appliances with 12.7%, and Toys, Hobby & DIY with the remaining 5.7%.
Market development
eCommerce revenue development in Gambia
Gambia is one of the smaller markets for eCommerce with a predicted revenue of US$51.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.2%, resulting in a projected market volume of US$84.0 million by 2027. With an expected increase of 16.2% in 2023, the Gambian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Gambia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Gambian eCommerce market. Electronics & Media is the largest market and accounts for 32.9% of the Gambian eCommerce revenue. It is followed by Food & Personal Care with 29.9%, Fashion with 18.9%, Furniture & Appliances with 12.7%, and Toys, Hobby & DIY with the remaining 5.7%.
eCommerce revenue development in Gambia
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
| AOV (in US$) | 22.1 | 66.6 | 14.7 | 31.8 | 33.9 | 28.8 | 58.3 | 88.5 |
| CVR (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
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