eCommerce market in Russia
Russia is the 14th largest market for eCommerce with a predicted revenue of US$42,460.8 million by 2023, placing it ahead of Mexico. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.5%, resulting in a projected market volume of US$70,539.9 million by 2027. With an expected increase of 71.6% in 2023, the Russian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Russia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Russian eCommerce market. Fashion is the largest market and accounts for 28.1% of the Russian eCommerce revenue. It is followed by Electronics & Media with 24.0%, Food & Personal Care with 21.6%, Furniture & Appliances with 16.5%, and Toys, Hobby & DIY with the remaining 9.8%.
Market development
eCommerce revenue development in Russia
Russia is the 14th largest market for eCommerce with a predicted revenue of US$42,460.8 million by 2023, placing it ahead of Mexico. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.5%, resulting in a projected market volume of US$70,539.9 million by 2027. With an expected increase of 71.6% in 2023, the Russian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Russia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Russian eCommerce market. Fashion is the largest market and accounts for 28.1% of the Russian eCommerce revenue. It is followed by Electronics & Media with 24.0%, Food & Personal Care with 21.6%, Furniture & Appliances with 16.5%, and Toys, Hobby & DIY with the remaining 9.8%.
eCommerce revenue development in Russia
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 47.8 | 21.2 | 99.6 | 23.6 | 76.4 | 34.7 | 4.4 | 99.4 |
| AOV (in US$) | 17.3 | 97.7 | 23.9 | 46.1 | 44.5 | 86.1 | 52.8 | 48.4 |
| CVR (in %) | 47.8 | 21.2 | 99.6 | 23.6 | 76.4 | 34.7 | 4.4 | 99.4 |
Top stores
Top five online stores in Russia by net sales 2021
The biggest player in the Russian eCommerce market is wildberries.ru. The store had a revenue of US$6,009.3 million in 2021. wildberries.ru is followed by mvideo.ru and dns-shop.ru as the second- and third-largest stores with US$4,277.7 million and US$1,971.4 million, respectively. Altogether, the top three stores account for 43.7% of the top 100 online stores' revenue in Russia. Store rankings include every store that generates revenue in Russia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Russia was considered.
eCommerce net sales generated in Russia in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
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