eCommerce market in Russia

Market development

eCommerce revenue development in Russia

Russia is the 10th largest market for eCommerce with a predicted revenue of US$70,127.7 million by 2024, placing it ahead of Canada. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.3%, resulting in a projected market volume of US$86,201.8 million by 2028. With an expected increase of 9.0% in 2024, the Russian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Russia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Russian eCommerce market. Electronics is the largest market and accounts for 22.6% of the Russian eCommerce revenue. It is followed by Hobby & Leisure with 22.1%, Fashion with 18.6%, Furniture & Homeware with 11.6%, Care Products with 8.6%, DIY with 8.3%, and Grocery with the remaining 8.2%.

eCommerce revenue development in Russia

in million US$

eCommerce revenue growth in Russia

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)45.756.668.828.095.835.011.570.7

Online share

eCommerce online share in Russia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Russian retail market, the online share is 9.0% and will increase by an average of 6.8% to 11.7% by 2028.

eCommerce online share in Russia

in %
20202021202220232024202520262027
Online share (in %)85.9%2.8%15.5%84.0%71.2%4.3%41.3%40.8%

Top stores

Top five online stores in Russia by net sales 2023

The biggest player in the Russian eCommerce market is wildberries.ru. The store had a revenue of US$5,930.5 million in 2023. Store rankings include every store that generates revenue in Russia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Russia was considered.

eCommerce net sales generated in Russia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Russian eCommerce market

With 84.6% VISA the most commonly offered payment method of all online stores in the Russian eCommerce market in 2023. Like VISA Mastercard with a share of 84.6% and MIR with a share of 64.2% the payment type Cards is the most common used by online retailers in in the Russian eCommerce market in 2023. Other commonly used payment methods in that market are Cash on delivery (Cash on delivery) with 71.0% and Bank transfer/cash in advance (Bank transfer) with 45.1% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Russian eCommerce market

in %

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Shipping Service Provider

Top 5 offered shipping providers in the Russian eCommerce market

Despite Russian Post's dominant position with 60.0% of online stores opting for its services, the Russian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including CDEK, DPD, Boxberry, and Pickpoint, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Russian eCommerce market

in %

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