e-Commerce Market Analytics

The eCommerce market in Russia

Russia is the twelfth largest market for eCommerce with a revenue of US$29.7 billion in 2021, placing it ahead of Spain and behind Australia.

With an increase of 16%, the Russian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Russia, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 5% between 2021 and 2025, Russia is expected to grow at a slower rate than the global average of 6%.

The eCommerce market in Russia

Top online stores

The biggest player in the Russian eCommerce market is wildberries.ru. The store had a revenue of US$6.7 billion in 2021. wildberries.ru is followed by mvideo.ru and dns-shop.ru as the second- and third largest stores with US$4.5 billion and US$2 billion, respectively. Altogether, the top three stores account for 45% of online revenue in Russia.

Store rankings include every store that generates revenue in Russia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Russia was considered.

One of the fastest-growing stores in the Russian market is mykid.in.ua. The store achieved online net sales of about US$0.4 million in 2021. Its revenue growth amounted to 89% in the previous year.

More information on the top 100 online stores in Russia can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Russia by eCommerce net sales 2021 in million US$

# Store
1. wildberries.ru
2. mvideo.ru
3. dns-shop.ru
4. citilink.ru
5. ozon.ru

The eCommerce market in Russia

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Russia is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 5%. Compared to the year-over-year growth of 16% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 41% in Russia; in other words, 41% of the Russian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Russia and accounts for 30% of the eCommerce revenue in Russia. It is followed by Fashion with 24%, Toys, Hobby & DIY with 19%, Furniture & Appliances with 14%, and Food & Personal Care with the remaining 13%.

The eCommerce market in Russia

Top shipping service providers

In Russia, DPD is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 31% cited DPD as one of their providers. Moreover, Russian Post and Boxberry are among the top three shipping service companies offered by online retailers in Russia, at rates of 26% and 21%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Russia than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Russia

# Shipping service provider
1. DPD
2. Russian Post
3. Boxberry