eCommerce market in Russia
Russia is the 10th largest market for eCommerce with a predicted revenue of US$70,127.7 million by 2024, placing it ahead of Canada. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.3%, resulting in a projected market volume of US$86,201.8 million by 2028. With an expected increase of 9.0% in 2024, the Russian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Russia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Russian eCommerce market. Electronics is the largest market and accounts for 22.6% of the Russian eCommerce revenue. It is followed by Hobby & Leisure with 22.1%, Fashion with 18.6%, Furniture & Homeware with 11.6%, Care Products with 8.6%, DIY with 8.3%, and Grocery with the remaining 8.2%.
Market development
eCommerce revenue development in Russia
Russia is the 10th largest market for eCommerce with a predicted revenue of US$70,127.7 million by 2024, placing it ahead of Canada. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.3%, resulting in a projected market volume of US$86,201.8 million by 2028. With an expected increase of 9.0% in 2024, the Russian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Russia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Russian eCommerce market. Electronics is the largest market and accounts for 22.6% of the Russian eCommerce revenue. It is followed by Hobby & Leisure with 22.1%, Fashion with 18.6%, Furniture & Homeware with 11.6%, Care Products with 8.6%, DIY with 8.3%, and Grocery with the remaining 8.2%.
eCommerce revenue development in Russia
eCommerce revenue growth in Russia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 67.8 | 22.8 | 97.4 | 35.8 | 96.5 | 51.4 | 13.1 | 66.3 |
Top stores
Top five online stores in Russia by net sales 2023
The biggest player in the Russian eCommerce market is wildberries.ru. The store had a revenue of US$3,782.3 million in 2023. Store rankings include every store that generates revenue in Russia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Russia was considered.
eCommerce net sales generated in Russia in 2023
Filtered revenue / share
eCommerce net sales refer to the year 2023
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Global revenue
eCommerce net sales refer to the year 2023
|
Growth
eCommerce net sales growth refers to 2023/2022
| |
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US$900.0m
20.7% | US$8,300.0m | 8.3% | |
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
US$370.0m
20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Russian eCommerce market
With 85.3% VISA the most commonly offered payment method of all online stores in the Russian eCommerce market in 2023. Like VISA Mastercard with a share of 85.3% and MIR with a share of 65.9% the payment type Cards is the most common used by online retailers in in the Russian eCommerce market in 2023. Other commonly used payment methods in that market are Cash on delivery (Cash on delivery) with 72.4% and Bank transfer/cash in advance (Bank transfer) with 42.9% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Russian eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the Russian eCommerce market
Despite Russian Post's dominant position with 59.2% of online stores opting for its services, the Russian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including CDEK, DPD, Pickpoint, and Boxberry, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Russian eCommerce market
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