Fashion market in Russia

The Russian Fashion eCommerce market is predicted to reach US$17,299.8 million by 2025 and accounts for 18.6% of the total eCommerce market in Russia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 0.7%, resulting in a projected market volume of US$17,797.6 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Russian Fashion retail market, the online share is 41.5% and will increase by an average of 9.8% to 60.3% by 2029.

With sales in the Russian Fashion market, wildberries.ru generated a revenue of US$2,500.0 million in 2024, which means it is the leading online store in this market. The Fashion ranking of Russia is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 73.1% VISA the most commonly offered payment method of all online stores in the Russian Fashion eCommerce market in 2024. Like VISA Mastercard with a share of 73.1% and MIR with a share of 57.7% the payment type Cards is the most common used by online retailers in in the Russian Fashion eCommerce market in 2024. Other commonly used payment methods in that market are Cash on delivery (Cash on delivery) with 46.2% and In store/POS (Cash on delivery) with 21.2% of stores offering that payment method to the clients.