eCommerce market in Lithuania
Lithuania is the 80th largest market for eCommerce with a predicted revenue of US$1,302.8 million by 2023, placing it ahead of Ethiopia. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.0%, resulting in a projected market volume of US$2,125.7 million by 2027. With an expected increase of 22.2% in 2023, the Lithuanian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Lithuania, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Lithuanian eCommerce market. Fashion is the largest market and accounts for 27.1% of the Lithuanian eCommerce revenue. It is followed by Electronics & Media with 26.2%, Furniture & Appliances with 17.6%, Food & Personal Care with 14.7%, and Toys, Hobby & DIY with the remaining 14.3%.
Market development
eCommerce revenue development in Lithuania
Lithuania is the 80th largest market for eCommerce with a predicted revenue of US$1,302.8 million by 2023, placing it ahead of Ethiopia. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.0%, resulting in a projected market volume of US$2,125.7 million by 2027. With an expected increase of 22.2% in 2023, the Lithuanian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Lithuania, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Lithuanian eCommerce market. Fashion is the largest market and accounts for 27.1% of the Lithuanian eCommerce revenue. It is followed by Electronics & Media with 26.2%, Furniture & Appliances with 17.6%, Food & Personal Care with 14.7%, and Toys, Hobby & DIY with the remaining 14.3%.
eCommerce revenue development in Lithuania
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
| AOV (in US$) | 71.5 | 30.2 | 45.2 | 66.8 | 82.9 | 13.8 | 23.1 | 31.7 |
| CVR (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
Top stores
Top five online stores in Lithuania by net sales 2021
The biggest player in the Lithuanian eCommerce market is pigu.lt. The store had a revenue of US$78.6 million in 2021. pigu.lt is followed by senukai.lt and varle.lt as the second- and third-largest stores with US$68.6 million and US$34.1 million, respectively. Altogether, the top three stores account for 24.4% of the top 100 online stores' revenue in Lithuania. Store rankings include every store that generates revenue in Lithuania. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Lithuania was considered.
eCommerce net sales generated in Lithuania in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Select main market