e-Commerce Market Analytics

The eCommerce market in Lithuania

Lithuania is the 66th largest market for eCommerce with a revenue of US$1 billion in 2021, placing it ahead of Bulgaria and behind Ukraine.

With an increase of 14%, the Lithuanian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Lithuania, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 5% between 2021 and 2025, Lithuania is expected to grow at a slower rate than the global average of 6%.

The eCommerce market in Lithuania

Top online stores

The biggest player in the Lithuanian eCommerce market is pigu.lt. The store had a revenue of US$79 million in 2021. pigu.lt is followed by senukai.lt and varle.lt as the second- and third largest stores with US$69 million and US$34 million, respectively. Altogether, the top three stores account for 15% of online revenue in Lithuania.

Store rankings include every store that generates revenue in Lithuania. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Lithuania was considered.

One of the fastest-growing stores in the Lithuanian market is manilla.lt. The store achieved online net sales of about US$1.1 million in 2021. Its revenue growth amounted to 82% in the previous year.

More information on the top 100 online stores in Lithuania can be found in our ecommerceDB Country Report.

Growth champions:
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Top online eCommerce stores in Lithuania by eCommerce net sales 2021 in million US$

# Store
1. pigu.lt
US$78.6m
2. senukai.lt
US$68.6m
3. varle.lt
US$34.1m
4. topocentras.lt
US$27.3m
5. eurovaistine.lt
US$23.3m

The eCommerce market in Lithuania

Market size and growth rate

Revenue in 2021
US$1,299.7m
REVENUE
CAGR 2021-2025
17.6%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

Visit Statista.com

The eCommerce market in Lithuania is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 5%. Compared to the year-over-year growth of 14% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 46% in Lithuania; in other words, 46% of the Lithuanian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in Lithuania and accounts for 42% of the eCommerce revenue in Lithuania. It is followed by Electronics & Media with 28%, Fashion with 12%, Furniture & Appliances with 11%, and Food & Personal Care with the remaining 7%.


The eCommerce market in Lithuania

Top shipping service providers

In Lithuania, Omniva is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 48% cited Omniva as one of their providers. Moreover, DPD and Lietuvos Paštas are among the top three shipping service companies offered by online retailers in Lithuania, at rates of 47% and 32%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Lithuania than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Lithuania

# Shipping service provider
1. Omniva
48.0%
2. DPD
47.0%
3. Lietuvos Paštas
32.0%