eCommerce market in Pakistan
Pakistan is the 44th largest market for eCommerce with a predicted revenue of US$5,773.1 million by 2025, placing it ahead of Colombia. Revenue is expected to show a compound annual growth rate (CAGR 2025-2029) of 13.9%, resulting in a projected market volume of US$9,713.6 million by 2029. With an expected increase of 14.6% in 2025, the Pakistani eCommerce market contributed to the worldwide growth rate of 9.8% in 2025. Like in Pakistan, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Pakistani eCommerce market. Electronics is the largest market and accounts for 23.2% of the Pakistani eCommerce revenue. It is followed by Hobby & Leisure with 22.2%, Fashion with 18.3%, Furniture & Homeware with 12.1%, Care Products with 8.6%, DIY with 7.8%, and Grocery with the remaining 7.8%.
Monthly revenues
Monthly revenues in the Pakistani eCommerce market
The monthly eCommerce revenue of the Pakistani eCommerce market was US$466 million in April 2025. This refers to a growth of 0.8% compared to March 2025. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 9.1% of the total 2024 revenue of the Pakistani eCommerce market and the lowest in October 2024 with 7.3% of the total 2024 revenue.
Revenue Last Month
US$466.0m
The eCommerce revenue grew by 0.8% from March 2025 to April 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 24.2 | 73.6 | 37.0 | 62.4 | 42.8 | 19.8 | 98.1 | 52.4 | 68.1 | 42.5 | 96.0 | 97.1 |
Market development
eCommerce revenue development in Pakistan
Pakistan is the 44th largest market for eCommerce with a predicted revenue of US$5,773.1 million by 2025, placing it ahead of Colombia. Revenue is expected to show a compound annual growth rate (CAGR 2025-2029) of 13.9%, resulting in a projected market volume of US$9,713.6 million by 2029. With an expected increase of 14.6% in 2025, the Pakistani eCommerce market contributed to the worldwide growth rate of 9.8% in 2025. Like in Pakistan, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Pakistani eCommerce market. Electronics is the largest market and accounts for 23.2% of the Pakistani eCommerce revenue. It is followed by Hobby & Leisure with 22.2%, Fashion with 18.3%, Furniture & Homeware with 12.1%, Care Products with 8.6%, DIY with 7.8%, and Grocery with the remaining 7.8%.
eCommerce revenue development in Pakistan
eCommerce revenue growth in Pakistan
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 7.1 | 92.9 | 32.9 | 83.2 | 15.2 | 26.5 | 60.1 | 38.9 |
Top stores
Top five online stores in Pakistan by net sales 2024
The biggest player in the Pakistani eCommerce market is sapphireonline.pk. The store had a revenue of US$50.3 million in 2024. Store rankings include every store that generates revenue in Pakistan. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Pakistan was considered.
eCommerce net sales generated in Pakistan in 2024
| Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Pakistani eCommerce market
The Pakistani eCommerce market in 2024 in terms of offered payment methods is fragmented and dominated by a few providers with Cash on delivery (Cash on delivery) covering the largest share with 93.7% of all online stores checked. Other offered payment methods in the Pakistani eCommerce market in 2024 are VISA (Cards) with 67.6%, Mastercard (Cards) with 64.0%, and Bank transfer/cash in advance (Bank transfer) with 59.5%. With 44.1% Invoice (unknown) has already a significantly smaller coverage compared to Cash on delivery (Cash on delivery).
Top 5 offered payment methods in the Pakistani eCommerce market
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