eCommerce market in North Macedonia
North Macedonia is the 80th largest market for eCommerce with a predicted revenue of US$642.2 million by 2024, placing it ahead of Paraguay. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.9%, resulting in a projected market volume of US$808.3 million by 2028. With an expected increase of 7.6% in 2024, the Macedonian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in North Macedonia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Macedonian eCommerce market. Hobby & Leisure is the largest market and accounts for 27.0% of the Macedonian eCommerce revenue. It is followed by Electronics with 20.9%, Fashion with 17.1%, Furniture & Homeware with 11.9%, DIY with 9.0%, Care Products with 8.4%, and Grocery with the remaining 5.7%.
Market development
eCommerce revenue development in North Macedonia
North Macedonia is the 80th largest market for eCommerce with a predicted revenue of US$642.2 million by 2024, placing it ahead of Paraguay. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.9%, resulting in a projected market volume of US$808.3 million by 2028. With an expected increase of 7.6% in 2024, the Macedonian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in North Macedonia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Macedonian eCommerce market. Hobby & Leisure is the largest market and accounts for 27.0% of the Macedonian eCommerce revenue. It is followed by Electronics with 20.9%, Fashion with 17.1%, Furniture & Homeware with 11.9%, DIY with 9.0%, Care Products with 8.4%, and Grocery with the remaining 5.7%.
eCommerce revenue development in North Macedonia
eCommerce revenue growth in North Macedonia
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 12.7 | 18.6 | 84.2 | 74.7 | 74.0 | 61.7 | 85.3 | 63.6 |
Market comparison
The Macedonian eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select main category