eCommerce market in Malawi
Malawi is one of the smaller markets for eCommerce with a predicted revenue of US$28.5 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 17.2%, resulting in a projected market volume of US$53.7 million by 2028. With an expected increase of 22.7% in 2024, the Malawian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Malawi, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Malawian eCommerce market. Electronics is the largest market and accounts for 25.0% of the Malawian eCommerce revenue. It is followed by Hobby & Leisure with 20.5%, Fashion with 19.8%, Furniture & Homeware with 11.6%, Care Products with 8.1%, Grocery with 7.8%, and DIY with the remaining 7.1%.
Market development
eCommerce revenue development in Malawi
Malawi is one of the smaller markets for eCommerce with a predicted revenue of US$28.5 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 17.2%, resulting in a projected market volume of US$53.7 million by 2028. With an expected increase of 22.7% in 2024, the Malawian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Malawi, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Malawian eCommerce market. Electronics is the largest market and accounts for 25.0% of the Malawian eCommerce revenue. It is followed by Hobby & Leisure with 20.5%, Fashion with 19.8%, Furniture & Homeware with 11.6%, Care Products with 8.1%, Grocery with 7.8%, and DIY with the remaining 7.1%.
eCommerce revenue development in Malawi
eCommerce revenue growth in Malawi
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 63.0 | 73.7 | 23.7 | 29.0 | 90.6 | 88.2 | 2.0 | 57.8 |
Market comparison
The Malawian eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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