eCommerce market in Malawi

Malawi is one of the smaller markets for eCommerce with a predicted revenue of US$287.0 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 17.7%, resulting in a projected market volume of US$551.5 million by 2027. With an expected increase of 24.7% in 2023, the Malawian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Malawi, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Malawian eCommerce market. Food & Personal Care is the largest market and accounts for 33.5% of the Malawian eCommerce revenue. It is followed by Electronics & Media with 32.8%, Furniture & Appliances with 15.8%, Fashion with 11.6%, and Toys, Hobby & DIY with the remaining 6.2%.

Market development

eCommerce revenue development in Malawi

Malawi is one of the smaller markets for eCommerce with a predicted revenue of US$287.0 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 17.7%, resulting in a projected market volume of US$551.5 million by 2027. With an expected increase of 24.7% in 2023, the Malawian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Malawi, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Malawian eCommerce market. Food & Personal Care is the largest market and accounts for 33.5% of the Malawian eCommerce revenue. It is followed by Electronics & Media with 32.8%, Furniture & Appliances with 15.8%, Fashion with 11.6%, and Toys, Hobby & DIY with the remaining 6.2%.

eCommerce revenue development in Malawi

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV (in US$) 71.5 30.2 45.2 66.8 82.9 13.8 23.1 31.7
CVR (in %) 80.9 87.3 32.0 32.4 73.6 37.7 0.1 75.1
AOV: Average Order Value CVR: Conversion Rate