Furniture & Homeware market in Malawi
The Malawian Furniture & Homeware eCommerce market is predicted to reach US$3.4 million by 2023 and accounts for 11.0% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.3%, resulting in a projected market volume of US$4.6 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Market development
eCommerce revenue development in the Furniture & Homeware market in Malawi
The Malawian Furniture & Homeware eCommerce market is predicted to reach US$3.4 million by 2023 and accounts for 11.0% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.3%, resulting in a projected market volume of US$4.6 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
eCommerce revenue development in the Furniture & Homeware market in Malawi
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Furniture & Homeware market in Malawi
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 90.2 | 90.0 | 23.8 | 34.0 | 29.5 | 39.9 | 75.6 | 31.9 |
| AOV (in US$) | 0.2 | 0.4 | 0.7 | 0.5 | 0.9 | 0.7 | 0.6 | 0.1 |
| CVR (in %) | 38.4 | 86.7 | 67.9 | 10.2 | 29.0 | 76.1 | 77.1 | 63.8 |
Market definition
Definition of the Furniture & Homeware market
Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture (e.g. tables, chairs, beds, cabinets)
- Homeware (e.g. lamps, tableware, carpets, blinds, decorations)
Out-of-scope
- Unmovable objects (e.g. sinks, bath tubs, faucets)
- Interior finishes (e.g. floorings, paints, wallpapers)
- Household appliances
- Consumer electronics
- Furniture assembly services
- Interior design services
Select sub-category
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- Beds *
- Chairs *
- Mattresses *
- Tables *
- Other Home & Living Furniture *
- Home Office & Workplace Furniture *
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- Bath Furniture *
- Kitchen Furniture *
- Outdoor Furniture *
- Other Furniture *
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- Bedding *
- Carpets *
- Curtains & Blinds *
- Lamps *
- Tableware *
- Other Homeware *
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* Not available for the selected country