Care Products market in Malawi
The Malawian Care Products eCommerce market is predicted to reach US$2.0 million by 2024 and accounts for 8.1% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.3%, resulting in a projected market volume of US$3.8 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Care Products market in Malawi
The Malawian Care Products eCommerce market is predicted to reach US$2.0 million by 2024 and accounts for 8.1% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.3%, resulting in a projected market volume of US$3.8 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
eCommerce revenue development in the Care Products market in Malawi
eCommerce revenue growth in the Care Products market in Malawi
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 2.4 | 25.3 | 13.1 | 58.3 | 97.0 | 4.6 | 5.0 | 54.9 |
Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
Market comparison
The Malawian Care Products market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Eye Care *
- Medical Products *
- Family Planning *
- Medical Supplies *
- Other Medical Products *
- Nutrition *
- Food Supplements *
- Protein Drinks & Bars *
- Health Teas *
- Other Nutrition *
- Pharmaceuticals *
- OTC Drugs *
- Prescription Drugs *
- Other Pharmaceuticals *
- Other Health Care *
- Household Care *
- Cleaning Equipment *
- Detergents *
- Other Household Care *
- Decorative Cosmetics *
- Eye Cosmetics *
- Lipsticks *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
- Fragrances *
- Men's Fragrances *
- Women's Fragrances *
- Hygiene *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
- Conditioners *
- Creams & Body Lotions *
- Deodorants *
- Hair Dyes *
- Shampoos *
- Other Shower & Bath *
- Other Personal Care *
* Not available for the selected country