eCommerce market in Oman
Oman is the 63rd largest market for eCommerce with a predicted revenue of US$2,289.4 million by 2023, placing it ahead of Azerbaijan. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 9.8%, resulting in a projected market volume of US$3,327.9 million by 2027. With an expected increase of 12.5% in 2023, the Omani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Oman, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Omani eCommerce market. Electronics & Media is the largest market and accounts for 32.9% of the Omani eCommerce revenue. It is followed by Food & Personal Care with 25.0%, Fashion with 22.2%, Furniture & Appliances with 13.3%, and Toys, Hobby & DIY with the remaining 6.6%.
Market development
eCommerce revenue development in Oman
Oman is the 63rd largest market for eCommerce with a predicted revenue of US$2,289.4 million by 2023, placing it ahead of Azerbaijan. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 9.8%, resulting in a projected market volume of US$3,327.9 million by 2027. With an expected increase of 12.5% in 2023, the Omani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Oman, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Omani eCommerce market. Electronics & Media is the largest market and accounts for 32.9% of the Omani eCommerce revenue. It is followed by Food & Personal Care with 25.0%, Fashion with 22.2%, Furniture & Appliances with 13.3%, and Toys, Hobby & DIY with the remaining 6.6%.
eCommerce revenue development in Oman
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
| AOV (in US$) | 46.8 | 34.0 | 93.4 | 93.6 | 49.7 | 83.8 | 81.2 | 25.7 |
| CVR (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
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