eCommerce market in Oman

Oman is the 63rd largest market for eCommerce with a predicted revenue of US$2,289.4 million by 2023, placing it ahead of Azerbaijan. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 9.8%, resulting in a projected market volume of US$3,327.9 million by 2027. With an expected increase of 12.5% in 2023, the Omani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Oman, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Omani eCommerce market. Electronics & Media is the largest market and accounts for 32.9% of the Omani eCommerce revenue. It is followed by Food & Personal Care with 25.0%, Fashion with 22.2%, Furniture & Appliances with 13.3%, and Toys, Hobby & DIY with the remaining 6.6%.

Market development

eCommerce revenue development in Oman

Oman is the 63rd largest market for eCommerce with a predicted revenue of US$2,289.4 million by 2023, placing it ahead of Azerbaijan. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 9.8%, resulting in a projected market volume of US$3,327.9 million by 2027. With an expected increase of 12.5% in 2023, the Omani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Oman, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Omani eCommerce market. Electronics & Media is the largest market and accounts for 32.9% of the Omani eCommerce revenue. It is followed by Food & Personal Care with 25.0%, Fashion with 22.2%, Furniture & Appliances with 13.3%, and Toys, Hobby & DIY with the remaining 6.6%.

eCommerce revenue development in Oman

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 18.6 36.3 80.6 56.6 50.0 86.9 41.8 54.9
AOV (in US$) 46.8 34.0 93.4 93.6 49.7 83.8 81.2 25.7
CVR (in %) 18.6 36.3 80.6 56.6 50.0 86.9 41.8 54.9
AOV: Average Order Value CVR: Conversion Rate