eCommerce market in Zimbabwe

Zimbabwe is one of the smaller markets for eCommerce with a predicted revenue of US$272.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 18.1%, resulting in a projected market volume of US$528.6 million by 2027. With an expected increase of 25.1% in 2023, the Zimbabwean eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Zimbabwe, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Zimbabwean eCommerce market. Food & Personal Care is the largest market and accounts for 51.4% of the Zimbabwean eCommerce revenue. It is followed by Furniture & Appliances with 15.0%, Electronics & Media with 12.9%, Fashion with 12.5%, and Toys, Hobby & DIY with the remaining 8.1%.

Market development

eCommerce revenue development in Zimbabwe

Zimbabwe is one of the smaller markets for eCommerce with a predicted revenue of US$272.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 18.1%, resulting in a projected market volume of US$528.6 million by 2027. With an expected increase of 25.1% in 2023, the Zimbabwean eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Zimbabwe, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Zimbabwean eCommerce market. Food & Personal Care is the largest market and accounts for 51.4% of the Zimbabwean eCommerce revenue. It is followed by Furniture & Appliances with 15.0%, Electronics & Media with 12.9%, Fashion with 12.5%, and Toys, Hobby & DIY with the remaining 8.1%.

eCommerce revenue development in Zimbabwe

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate