eCommerce market in Zimbabwe

Market development

eCommerce revenue development in Zimbabwe

Zimbabwe is one of the smaller markets for eCommerce with a predicted revenue of US$209.9 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 20.4%, resulting in a projected market volume of US$441.4 million by 2028. With an expected increase of 23.5% in 2024, the Zimbabwean eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Zimbabwe, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Zimbabwean eCommerce market. Electronics is the largest market and accounts for 25.1% of the Zimbabwean eCommerce revenue. It is followed by Hobby & Leisure with 20.6%, Fashion with 20.1%, Furniture & Homeware with 11.6%, Care Products with 8.0%, Grocery with 7.4%, and DIY with the remaining 7.1%.

eCommerce revenue development in Zimbabwe

in million US$

eCommerce revenue growth in Zimbabwe

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)78.124.884.123.462.73.530.128.0

Online share

eCommerce online share in Zimbabwe

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Zimbabwean retail market, the online share is 2.3% and will increase by an average of 8.6% to 3.2% by 2028.

eCommerce online share in Zimbabwe

in %
20202021202220232024202520262027
Online share (in %)60.8%49.5%72.6%35.2%68.5%86.8%71.1%77.1%