e-Commerce Market Analytics

The eCommerce market in Chile

Chile is the 31st largest market for eCommerce with a revenue of US$7.2 billion in 2021, placing it ahead of Colombia and behind Finland.

With an increase of 23%, the Chilean eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Chile, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 9% between 2021 and 2025, Chile is even expected to outperform the global average of 6%.

The eCommerce market in Chile

Top online stores

The biggest player in the Chilean eCommerce market is falabella.com. The store had a revenue of US$768 million in 2021. falabella.com is followed by ripley.cl and lider.cl as the second- and third largest stores with US$605 million and US$498 million, respectively. Altogether, the top three stores account for 25% of online revenue in Chile.

Store rankings include every store that generates revenue in Chile. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Chile was considered.

One of the fastest-growing stores in the Chilean market is tusmascotas.cl. The store achieved online net sales of about US$2 million in 2021. Its revenue growth amounted to 137% in the previous year.

More information on the top 100 online stores in Chile can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Chile by eCommerce net sales 2021 in million US$

# Store
1. falabella.com
2. ripley.cl
3. lider.cl
4. paris.cl
5. easy.cl

The eCommerce market in Chile

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Chile is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 9%. Compared to the year-over-year growth of 23% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 55% in Chile; in other words, 55% of the Chilean population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in Chile and accounts for 30% of the eCommerce revenue in Chile. It is followed by Electronics & Media with 25%, Furniture & Appliances with 22%, Fashion with 17%, and Food & Personal Care with the remaining 6%.

The eCommerce market in Chile

Top shipping service providers

In Chile, Chilexpress is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 35% cited Chilexpress as one of their providers. Moreover, Correos de Chile and starken are among the top three shipping service companies offered by online retailers in Chile, at rates of 32% and 9%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Chile than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Chile

# Shipping service provider
1. Chilexpress
2. Correos de Chile
3. starken