eCommerce market in Chile

Market development

eCommerce revenue development in Chile

Chile is the 32nd largest market for eCommerce with a predicted revenue of US$10,103.2 million by 2024, placing it ahead of Greece. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 8.6%, resulting in a projected market volume of US$14,053.7 million by 2028. With an expected increase of 10.9% in 2024, the Chilean eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Chile, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Chilean eCommerce market. Electronics is the largest market and accounts for 26.1% of the Chilean eCommerce revenue. It is followed by Fashion with 22.8%, Hobby & Leisure with 18.9%, Furniture & Homeware with 11.1%, DIY with 7.8%, Care Products with 7.7%, and Grocery with the remaining 5.6%.

eCommerce revenue development in Chile

in million US$

eCommerce revenue growth in Chile

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)25.867.686.264.079.960.243.280.7

Online share

eCommerce online share in Chile

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Chilean retail market, the online share is 10.0% and will increase by an average of 4.8% to 12.1% by 2028.

eCommerce online share in Chile

in %
20202021202220232024202520262027
Online share (in %)80.7%82.6%58.4%22.2%34.5%10.7%86.5%45.1%

Top stores

Top five online stores in Chile by net sales 2023

The biggest player in the Chilean eCommerce market is falabella.com. The store had a revenue of US$1,223.2 million in 2023. Store rankings include every store that generates revenue in Chile. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Chile was considered.

eCommerce net sales generated in Chile in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Chilean eCommerce market

With 97.6% VISA the most commonly offered payment method of all online stores in the Chilean eCommerce market in 2023. Like VISA Mastercard with a penetration of 96.0%, American Express with a share of 86.5%, and Diners Club with a share of 76.2% the payment type Cards is the most common used by online retailers in in the Chilean eCommerce market in 2023. With a share 84.9% unknown is the most common used payment method offered to the clients of type Invoice.

Top 5 offered payment methods in the Chilean eCommerce market

in %

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Shipping Service Provider

Top 5 offered shipping providers in the Chilean eCommerce market

Despite Chilexpress's dominant position with 47.9% of online stores opting for its services, the Chilean eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Correos de Chile, Blue Express, starken, and DHL, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Chilean eCommerce market

in %

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