eCommerce market in Kuwait

Kuwait is the 71st largest market for eCommerce with a predicted revenue of US$1,673.9 million by 2023, placing it ahead of Panama. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 9.3%, resulting in a projected market volume of US$2,387.0 million by 2027. With an expected increase of 15.0% in 2023, the Kuwaiti eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Kuwait, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Kuwaiti eCommerce market. Food & Personal Care is the largest market and accounts for 28.9% of the Kuwaiti eCommerce revenue. It is followed by Fashion with 28.0%, Electronics & Media with 19.6%, Furniture & Appliances with 13.6%, and Toys, Hobby & DIY with the remaining 9.9%.

Market development

eCommerce revenue development in Kuwait

Kuwait is the 71st largest market for eCommerce with a predicted revenue of US$1,673.9 million by 2023, placing it ahead of Panama. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 9.3%, resulting in a projected market volume of US$2,387.0 million by 2027. With an expected increase of 15.0% in 2023, the Kuwaiti eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Kuwait, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Kuwaiti eCommerce market. Food & Personal Care is the largest market and accounts for 28.9% of the Kuwaiti eCommerce revenue. It is followed by Fashion with 28.0%, Electronics & Media with 19.6%, Furniture & Appliances with 13.6%, and Toys, Hobby & DIY with the remaining 9.9%.

eCommerce revenue development in Kuwait

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV (in US$) 30.0 27.5 99.1 9.5 9.0 31.8 72.3 56.1
CVR (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV: Average Order Value CVR: Conversion Rate