eCommerce market in Bosnia and Herzegovina
Bosnia and Herzegovina is one of the smaller markets for eCommerce with a predicted revenue of US$482.8 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 11.0%, resulting in a projected market volume of US$731.8 million by 2027. With an expected increase of 17.0% in 2023, the Bosnian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Bosnia and Herzegovina, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Bosnian eCommerce market. Fashion is the largest market and accounts for 29.6% of the Bosnian eCommerce revenue. It is followed by Food & Personal Care with 25.4%, Electronics & Media with 20.5%, Toys, Hobby & DIY with 13.1%, and Furniture & Appliances with the remaining 11.4%.
Market development
eCommerce revenue development in Bosnia and Herzegovina
Bosnia and Herzegovina is one of the smaller markets for eCommerce with a predicted revenue of US$482.8 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 11.0%, resulting in a projected market volume of US$731.8 million by 2027. With an expected increase of 17.0% in 2023, the Bosnian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Bosnia and Herzegovina, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Bosnian eCommerce market. Fashion is the largest market and accounts for 29.6% of the Bosnian eCommerce revenue. It is followed by Food & Personal Care with 25.4%, Electronics & Media with 20.5%, Toys, Hobby & DIY with 13.1%, and Furniture & Appliances with the remaining 11.4%.
eCommerce revenue development in Bosnia and Herzegovina
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
| AOV (in US$) | 17.8 | 30.3 | 17.8 | 90.3 | 59.3 | 11.0 | 89.8 | 23.7 |
| CVR (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
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