eCommerce market in Bosnia and Herzegovina

Bosnia and Herzegovina is the 79th largest market for eCommerce with a predicted revenue of US$645.4 million by 2024, placing it ahead of Paraguay. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.8%, resulting in a projected market volume of US$841.1 million by 2028. With an expected increase of 7.8% in 2024, the Bosnian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Bosnia and Herzegovina, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Bosnian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.4% of the Bosnian eCommerce revenue. It is followed by Electronics with 20.7%, Fashion with 17.2%, Furniture & Homeware with 11.7%, Care Products with 9.4%, DIY with 8.9%, and Grocery with the remaining 5.7%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bosnian retail market, the online share is 4.6% and will increase by an average of 9.4% to 6.5% by 2028.