eCommerce market in Botswana
Botswana is one of the smaller markets for eCommerce with a predicted revenue of US$276.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.0%, resulting in a projected market volume of US$465.6 million by 2027. With an expected increase of 18.2% in 2023, the Botswana eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Botswana, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Botswana eCommerce market. Food & Personal Care is the largest market and accounts for 30.0% of the Botswana eCommerce revenue. It is followed by Electronics & Media with 24.7%, Fashion with 18.9%, Toys, Hobby & DIY with 13.4%, and Furniture & Appliances with the remaining 13.1%.
Market development
eCommerce revenue development in Botswana
Botswana is one of the smaller markets for eCommerce with a predicted revenue of US$276.2 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.0%, resulting in a projected market volume of US$465.6 million by 2027. With an expected increase of 18.2% in 2023, the Botswana eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Botswana, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Botswana eCommerce market. Food & Personal Care is the largest market and accounts for 30.0% of the Botswana eCommerce revenue. It is followed by Electronics & Media with 24.7%, Fashion with 18.9%, Toys, Hobby & DIY with 13.4%, and Furniture & Appliances with the remaining 13.1%.
eCommerce revenue development in Botswana
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
| AOV (in US$) | 80.1 | 94.8 | 23.7 | 62.9 | 17.2 | 61.6 | 21.6 | 62.7 |
| CVR (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
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