eCommerce market in Slovakia

Slovakia is the 55th largest market for eCommerce with a predicted revenue of US$2,334.6 million by 2024, placing it ahead of Ecuador. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 7.9%, resulting in a projected market volume of US$3,168.4 million by 2028. With an expected increase of 9.1% in 2024, the Slovakian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Slovakia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Slovakian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.8% of the Slovakian eCommerce revenue. It is followed by Electronics with 20.4%, Fashion with 16.9%, Furniture & Homeware with 11.7%, Care Products with 9.5%, DIY with 9.0%, and Grocery with the remaining 5.7%.

Market development

eCommerce revenue development in Slovakia

Slovakia is the 55th largest market for eCommerce with a predicted revenue of US$2,334.6 million by 2024, placing it ahead of Ecuador. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 7.9%, resulting in a projected market volume of US$3,168.4 million by 2028. With an expected increase of 9.1% in 2024, the Slovakian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Slovakia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Slovakian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.8% of the Slovakian eCommerce revenue. It is followed by Electronics with 20.4%, Fashion with 16.9%, Furniture & Homeware with 11.7%, Care Products with 9.5%, DIY with 9.0%, and Grocery with the remaining 5.7%.

eCommerce revenue development in Slovakia

in million US$

eCommerce revenue growth in Slovakia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)77.12.070.482.330.713.562.663.9

Online share

eCommerce online share in Slovakia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Slovakian retail market, the online share is 9.5% and will increase by an average of 5.6% to 11.8% by 2028.

eCommerce online share in Slovakia

in %
20202021202220232024202520262027
Online share (in %)22.6%75.3%1.9%8.2%28.0%68.7%89.1%82.8%

Top stores

Top five online stores in Slovakia by net sales 2023

The biggest player in the Slovakian eCommerce market is alza.sk. The store had a revenue of US$285.0 million in 2023. Store rankings include every store that generates revenue in Slovakia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovakia was considered.

eCommerce net sales generated in Slovakia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Slovakian eCommerce market

The Slovakian eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with Cash on delivery (Cash on delivery) covering the largest share with 84.2% of all online stores checked. Other offered payment methods in the Slovakian eCommerce market in 2023 are VISA (Cards) with 82.7%, Mastercard (Cards) with 82.0%, and Bank transfer/cash in advance (Bank transfer) with 70.5%. With 53.2% Invoice (unknown) still has a considerable market share amongst the offered payment methods compared to Cash on delivery (Cash on delivery).

Top 5 offered payment methods in the Slovakian eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Slovakian eCommerce market

Despite Packeta's dominant position with 36.4% of online stores opting for its services, the Slovakian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Slovenská pošta, DPD, Slovak Parcel Service, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Slovakian eCommerce market

in %