eCommerce market in Slovakia
Slovakia is the 61st largest market for eCommerce with a predicted revenue of US$2,673.0 million by 2023, placing it ahead of Uruguay. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.1%, resulting in a projected market volume of US$3,927.3 million by 2027. With an expected increase of 22.4% in 2023, the Slovakian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Slovakia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Slovakian eCommerce market. Electronics & Media is the largest market and accounts for 29.3% of the Slovakian eCommerce revenue. It is followed by Fashion with 27.9%, Food & Personal Care with 20.0%, Furniture & Appliances with 12.4%, and Toys, Hobby & DIY with the remaining 10.4%.
Market development
eCommerce revenue development in Slovakia
Slovakia is the 61st largest market for eCommerce with a predicted revenue of US$2,673.0 million by 2023, placing it ahead of Uruguay. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.1%, resulting in a projected market volume of US$3,927.3 million by 2027. With an expected increase of 22.4% in 2023, the Slovakian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Slovakia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Slovakian eCommerce market. Electronics & Media is the largest market and accounts for 29.3% of the Slovakian eCommerce revenue. It is followed by Fashion with 27.9%, Food & Personal Care with 20.0%, Furniture & Appliances with 12.4%, and Toys, Hobby & DIY with the remaining 10.4%.
eCommerce revenue development in Slovakia
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
AOV (in US$) | 93.5 | 38.1 | 98.2 | 69.7 | 71.3 | 7.7 | 22.4 | 71.1 |
CVR (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
Top stores
Top five online stores in Slovakia by net sales 2021
The biggest player in the Slovakian eCommerce market is alza.sk. The store had a revenue of US$554.5 million in 2021. alza.sk is followed by mall.sk and ikea.com as the second- and third-largest stores with US$75.8 million and US$53.2 million, respectively. Altogether, the top three stores account for 37.5% of the top 100 online stores' revenue in Slovakia. Store rankings include every store that generates revenue in Slovakia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovakia was considered.
eCommerce net sales generated in Slovakia in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
---|---|---|---|---|---|
Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Select main market