eCommerce market in Slovakia

Slovakia is the 61st largest market for eCommerce with a predicted revenue of US$2,673.0 million by 2023, placing it ahead of Uruguay. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.1%, resulting in a projected market volume of US$3,927.3 million by 2027. With an expected increase of 22.4% in 2023, the Slovakian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Slovakia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Slovakian eCommerce market. Electronics & Media is the largest market and accounts for 29.3% of the Slovakian eCommerce revenue. It is followed by Fashion with 27.9%, Food & Personal Care with 20.0%, Furniture & Appliances with 12.4%, and Toys, Hobby & DIY with the remaining 10.4%.

Market development

eCommerce revenue development in Slovakia

Slovakia is the 61st largest market for eCommerce with a predicted revenue of US$2,673.0 million by 2023, placing it ahead of Uruguay. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.1%, resulting in a projected market volume of US$3,927.3 million by 2027. With an expected increase of 22.4% in 2023, the Slovakian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Slovakia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Slovakian eCommerce market. Electronics & Media is the largest market and accounts for 29.3% of the Slovakian eCommerce revenue. It is followed by Fashion with 27.9%, Food & Personal Care with 20.0%, Furniture & Appliances with 12.4%, and Toys, Hobby & DIY with the remaining 10.4%.

eCommerce revenue development in Slovakia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV (in US$) 93.5 38.1 98.2 69.7 71.3 7.7 22.4 71.1
CVR (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five online stores in Slovakia by net sales 2021

The biggest player in the Slovakian eCommerce market is alza.sk. The store had a revenue of US$554.5 million in 2021. alza.sk is followed by mall.sk and ikea.com as the second- and third-largest stores with US$75.8 million and US$53.2 million, respectively. Altogether, the top three stores account for 37.5% of the top 100 online stores' revenue in Slovakia. Store rankings include every store that generates revenue in Slovakia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovakia was considered.

eCommerce net sales generated in Slovakia in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

no-access-0 no-access-1 no-access-2 no-access-3 no-access-4
Filtered revenue (in mUS$) 900.0 550.0 470.0 430.0 370.0
Share of global revenue (in %) 20.7 12.0 3.9 20.6 20.7
Global revenue (in mUS$) 8,300.0 4,600.0 1,190.0 2,122.0 1,814.0
Growth global revenue (in %) 8.3 12.4 33.6 18.0 12.6