eCommerce market in Belarus
Market development
eCommerce revenue development in Belarus
Belarus is the 50th largest market for eCommerce with a predicted revenue of US$3,033.8 million by 2024, placing it ahead of Pakistan. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 9.5%, resulting in a projected market volume of US$4,362.1 million by 2028. With an expected increase of 12.0% in 2024, the Belarusian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Belarus, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Belarusian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.4% of the Belarusian eCommerce revenue. It is followed by Electronics with 20.5%, Fashion with 16.8%, Furniture & Homeware with 11.7%, Care Products with 9.4%, DIY with 9.0%, and Grocery with the remaining 6.1%.
eCommerce revenue development in Belarus
eCommerce revenue growth in Belarus
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 97.8 | 51.5 | 34.8 | 21.5 | 13.5 | 54.9 | 23.8 | 46.9 |
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