eCommerce market in Jordan
Jordan is the 57th largest market for eCommerce with a predicted revenue of US$2,759.4 million by 2023, placing it ahead of Ukraine. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.0%, resulting in a projected market volume of US$4,494.5 million by 2027. With an expected increase of 16.5% in 2023, the Jordanian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Jordan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Jordanian eCommerce market. Electronics & Media is the largest market and accounts for 29.9% of the Jordanian eCommerce revenue. It is followed by Food & Personal Care with 25.7%, Fashion with 20.0%, Furniture & Appliances with 17.0%, and Toys, Hobby & DIY with the remaining 7.3%.
Market development
eCommerce revenue development in Jordan
Jordan is the 57th largest market for eCommerce with a predicted revenue of US$2,759.4 million by 2023, placing it ahead of Ukraine. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.0%, resulting in a projected market volume of US$4,494.5 million by 2027. With an expected increase of 16.5% in 2023, the Jordanian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Jordan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Jordanian eCommerce market. Electronics & Media is the largest market and accounts for 29.9% of the Jordanian eCommerce revenue. It is followed by Food & Personal Care with 25.7%, Fashion with 20.0%, Furniture & Appliances with 17.0%, and Toys, Hobby & DIY with the remaining 7.3%.
eCommerce revenue development in Jordan
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
AOV (in US$) | 22.1 | 66.6 | 14.7 | 31.8 | 33.9 | 28.8 | 58.3 | 88.5 |
CVR (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
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