Grocery market in Jordan

The Jordanian Grocery eCommerce market is predicted to reach US$16.8 million by 2024 and accounts for 6.7% of the total eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$32.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Grocery market in Jordan

The Jordanian Grocery eCommerce market is predicted to reach US$16.8 million by 2024 and accounts for 6.7% of the total eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$32.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

eCommerce revenue development in the Grocery market in Jordan

in million US$

eCommerce revenue growth in the Grocery market in Jordan

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)16.451.030.559.330.748.338.591.2

Online share

eCommerce online share of the total Grocery market in Jordan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Jordanian Grocery retail market, the online share is 4.8% and will increase by an average of 16.0% to 8.8% by 2028.

eCommerce online share of the total Grocery market in Jordan

in %
20202021202220232024202520262027
Online share (in %)7.9%66.8%52.3%60.6%28.7%61.2%69.6%80.0%

Market definition

Definition of the Grocery market

Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
  • Beverages (e.g. juices, water, coffee, wines, liquors, beers)

Out-of-scope

  • Ready-to-eat meal delivery
  • Restaurant or bar pick-up
  • Food supplements
  • Pet food

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