Grocery market in Jordan
The Jordanian Grocery eCommerce market is predicted to reach US$16.8 million by 2024 and accounts for 6.7% of the total eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$32.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Food market in Jordan
The Jordanian Food eCommerce market is predicted to reach US$9.2 million by 2024 and accounts for 54.9% of the Grocery eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.2%, resulting in a projected market volume of US$16.2 million by 2028. The Food eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Beverages.
eCommerce revenue development in the Food market in Jordan
eCommerce revenue growth in the Food market in Jordan
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 21.1 | 46.1 | 24.5 | 62.1 | 85.6 | 5.8 | 37.7 | 26.6 | ||||
as of Grocery (in %) | 3.0 | 3.5 | 4.0 | 4.7 | 5.1 | 4.3 | 4.6 | 4.9 | 5.1 | 5.0 | 5.0 | 4.9 |
Market definition
Definition of the Food market within the Grocery market
Market definition: Grocery > Food The category Food includes the online trade of fresh food (e.g. fruits, vegetables, dairy products), frozen food (e.g. ice creams, frozen pizzas), food cupboard (e.g. noodles, cereals, sweets), and more. Online stores dedicated to the sale of ready-to-eat meal delivery, restaurant pick-up or pet food are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh food (e.g. fruits, vegetables, dairy products)
- Frozen food (e.g. ice creams, frozen pizzas)
- Food cupboard (e.g. noodles, cereals, sweets)
- Bakery (e.g. bread, cakes, pastries)
- Meal kits
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant pick-up
- Pet food
Market comparison
The Jordanian Food market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Nuts & Dried Fruits *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
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