Grocery market in Jordan
The Jordanian Grocery eCommerce market is predicted to reach US$16.8 million by 2024 and accounts for 6.7% of the total eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$32.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Food Cupboard market in Jordan
The Jordanian Food Cupboard eCommerce market is predicted to reach US$2.9 million by 2024 and accounts for 31.7% of the Food eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.4%, resulting in a projected market volume of US$4.8 million by 2028. The Food Cupboard eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Baked Goods, Fresh Food, Frozen Food, and Meal Kits.
eCommerce revenue development in the Food Cupboard market in Jordan
eCommerce revenue growth in the Food Cupboard market in Jordan
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 65.5 | 61.7 | 9.4 | 86.1 | 36.7 | 74.5 | 56.9 | 11.4 | ||||
as of Food (in %) | 10.3 | 10.4 | 10.8 | 10.6 | 11.1 | 10.4 | 10.2 | 9.8 | 9.5 | 9.1 | 8.7 | 8.4 |
Market definition
Definition of the Food Cupboard market within the Grocery market
Market definition: Grocery > Food > Food Cupboard The category Food Cupboard includes the online trade of noodles, cereals, sweets and chocolate, and more. This category does not cover fresh food and frozen food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Noodles
- Cereals
- Sweets and chocolate
- Nuts and dried fruits
- Baking supplies
Out-of-scope
- Fresh food
- Frozen food
Market comparison
The Jordanian Food Cupboard market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Nuts & Dried Fruits *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
* Not available for the selected country