e-Commerce Market Analytics

The eCommerce market in Slovenia

Slovenia is the 77th largest market for eCommerce with a revenue of US$641.3 million in 2021, placing it ahead of Uzbekistan and behind Ghana.

With an increase of 16%, the Slovenian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Slovenia, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 6% between 2021 and 2025, Slovenia is expected to grow at about the same rate as the global average (6%).

The eCommerce market in Slovenia

Top online stores

The biggest player in the Slovenian eCommerce market is mimovrste.com. The store had a revenue of US$59 million in 2021. mimovrste.com is followed by merkur.si and mercator.si as the second- and third largest stores with US$31 million and US$26 million, respectively. Altogether, the top three stores account for 20% of online revenue in Slovenia.

Store rankings include every store that generates revenue in Slovenia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovenia was considered.

One of the fastest-growing stores in the Slovenian market is bauhaus.si. The store achieved online net sales of about US$7.2 million in 2021. Its revenue growth amounted to 158% in the previous year.

More information on the top 100 online stores in Slovenia can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Slovenia by eCommerce net sales 2021 in million US$

# Store
1. mimovrste.com
2. merkur.si
3. bullionbypost.eu
4. mercator.si
5. bigbang.si

The eCommerce market in Slovenia

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Slovenia is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 6%. Compared to the year-over-year growth of 16% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 48% in Slovenia; in other words, 48% of the Slovenian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Fashion is the largest segment in Slovenia and accounts for 28% of the eCommerce revenue in Slovenia. It is followed by Toys, Hobby & DIY with 25%, Electronics & Media with 23%, Food & Personal Care with 12%, and Furniture & Appliances with the remaining 12%.

The eCommerce market in Slovenia

Top shipping service providers

In Slovenia, Pošta Slovenije is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 52% cited Pošta Slovenije as one of their providers. Moreover, GLS and DPD are among the top three shipping service companies offered by online retailers in Slovenia, at rates of 30% and 19%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Slovenia than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Slovenia

# Shipping service provider
1. Pošta Slovenije
2. GLS
3. DPD