eCommerce market in Slovenia

Market development

eCommerce revenue development in Slovenia

Slovenia is the 81st largest market for eCommerce with a predicted revenue of US$663.4 million by 2024, placing it ahead of Paraguay. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.4%, resulting in a projected market volume of US$788.7 million by 2028. With an expected increase of 5.6% in 2024, the Slovenian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Slovenia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Slovenian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.2% of the Slovenian eCommerce revenue. It is followed by Electronics with 20.9%, Fashion with 17.4%, Furniture & Homeware with 11.6%, Care Products with 9.3%, DIY with 8.9%, and Grocery with the remaining 5.7%.

eCommerce revenue development in Slovenia

in million US$

eCommerce revenue growth in Slovenia

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)83.783.975.422.62.132.859.650.8

Online share

eCommerce online share in Slovenia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Slovenian retail market, the online share is 8.5% and will increase by an average of 7.6% to 11.4% by 2028.

eCommerce online share in Slovenia

in %
20202021202220232024202520262027
Online share (in %)68.6%1.0%32.7%10.6%47.1%2.7%18.4%77.1%

Top stores

Top five online stores in Slovenia by net sales 2023

The biggest player in the Slovenian eCommerce market is mimovrste.com. The store had a revenue of US$125.7 million in 2023. Store rankings include every store that generates revenue in Slovenia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovenia was considered.

eCommerce net sales generated in Slovenia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Slovenian eCommerce market

The Slovenian eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 94.0% of all online stores checked. Other offered payment methods in the Slovenian eCommerce market in 2023 are Mastercard (Cards) with 94.0%, Cash on delivery (Cash on delivery) with 75.3%, and Invoice (unknown) with 74.0%. With 60.0% PayPal (E-wallets) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Top 5 offered payment methods in the Slovenian eCommerce market

in %

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Shipping Service Provider

Top 5 offered shipping providers in the Slovenian eCommerce market

Despite Pošta Slovenije's dominant position with 70.4% of online stores opting for its services, the Slovenian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including GLS, DPD, DHL, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Slovenian eCommerce market

in %

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