eCommerce market in Slovenia
Slovenia is the 89th largest market for eCommerce with a predicted revenue of US$1,077.5 million by 2023, placing it ahead of Angola. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.8%, resulting in a projected market volume of US$1,622.0 million by 2027. With an expected increase of 23.7% in 2023, the Slovenian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Slovenia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Slovenian eCommerce market. Fashion is the largest market and accounts for 35.2% of the Slovenian eCommerce revenue. It is followed by Electronics & Media with 26.3%, Food & Personal Care with 16.9%, Furniture & Appliances with 11.3%, and Toys, Hobby & DIY with the remaining 10.2%.
Market development
eCommerce revenue development in Slovenia
Slovenia is the 89th largest market for eCommerce with a predicted revenue of US$1,077.5 million by 2023, placing it ahead of Angola. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.8%, resulting in a projected market volume of US$1,622.0 million by 2027. With an expected increase of 23.7% in 2023, the Slovenian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Slovenia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Slovenian eCommerce market. Fashion is the largest market and accounts for 35.2% of the Slovenian eCommerce revenue. It is followed by Electronics & Media with 26.3%, Food & Personal Care with 16.9%, Furniture & Appliances with 11.3%, and Toys, Hobby & DIY with the remaining 10.2%.
eCommerce revenue development in Slovenia
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
| AOV (in US$) | 58.7 | 97.4 | 29.4 | 33.1 | 17.1 | 88.0 | 68.1 | 53.1 |
| CVR (in %) | 90.5 | 2.5 | 54.9 | 0.2 | 88.4 | 56.5 | 94.1 | 35.5 |
Top stores
Top five online stores in Slovenia by net sales 2021
The biggest player in the Slovenian eCommerce market is mimovrste.com. The store had a revenue of US$65.1 million in 2021. mimovrste.com is followed by merkur.si and bullionbypost.eu as the second- and third-largest stores with US$30.8 million and US$26.7 million, respectively. Altogether, the top three stores account for 19.4% of the top 100 online stores' revenue in Slovenia. Store rankings include every store that generates revenue in Slovenia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovenia was considered.
eCommerce net sales generated in Slovenia in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
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