Fashion market in Slovenia

The Slovenian Fashion eCommerce market is predicted to reach US$106.6 million by 2025 and accounts for 16.9% of the total eCommerce market in Slovenia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be -0.0%, resulting in a projected market volume of US$106.5 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Monthly revenues

Monthly eCommerce revenues in the Slovenian Fashion market

The monthly eCommerce revenue of the Slovenian Fashion market was US$8 million in January 2025. This refers to a growth of -20.3% compared to December 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.1% of the total 2024 revenue of the Slovenian Fashion market and the lowest in January 2025 with 7.3% of the total 2025 revenue.

Revenue Last Month

US$7.8m

The eCommerce revenue fell by 20.3% from December 2024 to January 2025.

01-2025-20.3%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20251-20252-20253-20254-20255-20256-20257-20258-20259-202510-202511-2025
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)45.861.555.714.051.813.125.914.124.536.97.038.5

Market development

eCommerce revenue development in the Fashion market in Slovenia

The Slovenian Fashion eCommerce market is predicted to reach US$106.6 million by 2025 and accounts for 16.9% of the total eCommerce market in Slovenia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be -0.0%, resulting in a projected market volume of US$106.5 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

eCommerce revenue development in the Fashion market in Slovenia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Fashion market in Slovenia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)95.493.076.858.347.228.079.162.3

Online share

eCommerce online share of the total Fashion market in Slovenia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Slovenian Fashion retail market, the online share is 28.9% and will increase by an average of 5.2% to 35.4% by 2029.

eCommerce online share of the total Fashion market in Slovenia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)84.9%85.3%50.1%85.3%9.6%60.5%95.3%99.3%

Top stores

Top five Fashion online stores in Slovenia by net sales 2024

With sales in the Slovenian Fashion market, aboutyou.si generated a revenue of US$32.6 million in 2024, which means it is the leading online store in this market. The Fashion ranking of Slovenia is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in Slovenia in 2024

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Fashion Slovenia - Fashion Slovenia - All Categories

Shop Software Solutions

Top 5 used shop software solutions in the Slovenian Fashion market

Although Magento holds a commanding lead with 21.4% of online stores using the shop software solution, the Slovenian Fashion eCommerce market in 2024 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including WooCommerce, nopCommerce, Shopify, and PrestaShop, which collectively hold a significant share of the market.

Top 5 used shop software solutions in the Slovenian Fashion market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 70 stores in the Slovenian Fashion market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)