eCommerce market in Albania
Albania is the 99th largest market for eCommerce with a predicted revenue of US$280.6 million by 2024, placing it ahead of Turkmenistan. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 7.5%, resulting in a projected market volume of US$375.3 million by 2028. With an expected increase of 9.4% in 2024, the Albanian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Albania, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Albanian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.7% of the Albanian eCommerce revenue. It is followed by Electronics with 20.6%, Fashion with 17.0%, Furniture & Homeware with 11.7%, Care Products with 9.4%, DIY with 8.9%, and Grocery with the remaining 5.7%.
Market development
eCommerce revenue development in Albania
Albania is the 99th largest market for eCommerce with a predicted revenue of US$280.6 million by 2024, placing it ahead of Turkmenistan. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 7.5%, resulting in a projected market volume of US$375.3 million by 2028. With an expected increase of 9.4% in 2024, the Albanian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Albania, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Albanian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.7% of the Albanian eCommerce revenue. It is followed by Electronics with 20.6%, Fashion with 17.0%, Furniture & Homeware with 11.7%, Care Products with 9.4%, DIY with 8.9%, and Grocery with the remaining 5.7%.
eCommerce revenue development in Albania
eCommerce revenue growth in Albania
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 37.9 | 28.2 | 60.8 | 32.7 | 59.3 | 95.7 | 69.7 | 5.4 |
Market comparison
The Albanian eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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