e-Commerce Market Analytics

The eCommerce market in Brazil

Brazil is the 15th largest market for eCommerce with a revenue of US$26.1 billion in 2021, placing it ahead of Mexico and behind Italy.

With an increase of 18%, the Brazilian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Brazil, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 7% between 2021 and 2025, Brazil is even expected to outperform the global average of 6%.

The eCommerce market in Brazil

Top online stores

The biggest player in the Brazilian eCommerce market is magazineluiza.com.br. The store had a revenue of US$3.2 billion in 2021. magazineluiza.com.br is followed by casasbahia.com.br and americanas.com.br as the second- and third largest stores with US$2.2 billion and US$2 billion, respectively. Altogether, the top three stores account for 30% of online revenue in Brazil.

Store rankings include every store that generates revenue in Brazil. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Brazil was considered.

One of the fastest-growing stores in the Brazilian market is precopopular.com.br. The store achieved online net sales of about US$4.9 million in 2021. Its revenue growth amounted to 372% in the previous year.

More information on the top 100 online stores in Brazil can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Brazil by eCommerce net sales 2021 in million US$

# Store
1. magazineluiza.com.br
US$3,193.3m
2. casasbahia.com.br
US$2,183.7m
3. americanas.com.br
US$1,960.4m
4. amazon.com.br
US$1,797.8m
5. extra.com.br
US$657.5m

The eCommerce market in Brazil

Market size and growth rate

Revenue in 2021
US$39,253.3m
REVENUE
CAGR 2021-2025
19.7%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Brazil is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 7%. Compared to the year-over-year growth of 18% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 45% in Brazil; in other words, 45% of the Brazilian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Brazil and accounts for 27% of the eCommerce revenue in Brazil. It is followed by Fashion with 22%, Toys, Hobby & DIY with 19%, Furniture & Appliances with 17%, and Food & Personal Care with the remaining 16%.