eCommerce market in Brazil

Brazil is the 13th largest market for eCommerce with a predicted revenue of US$38,470.3 million by 2023, placing it ahead of Italy. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 7.3%, resulting in a projected market volume of US$50,989.4 million by 2027. With an expected increase of 5.0% in 2023, the Brazilian eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Brazil, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Brazilian eCommerce market. Electronics is the largest market and accounts for 39.6% of the Brazilian eCommerce revenue. It is followed by Fashion with 23.7%, Hobby & Leisure with 12.2%, Furniture & Homeware with 9.9%, Care Products with 5.8%, DIY with 4.8%, and Grocery with the remaining 3.9%.

Market development

eCommerce revenue development in Brazil

Brazil is the 13th largest market for eCommerce with a predicted revenue of US$38,470.3 million by 2023, placing it ahead of Italy. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 7.3%, resulting in a projected market volume of US$50,989.4 million by 2027. With an expected increase of 5.0% in 2023, the Brazilian eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Brazil, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Brazilian eCommerce market. Electronics is the largest market and accounts for 39.6% of the Brazilian eCommerce revenue. It is followed by Fashion with 23.7%, Hobby & Leisure with 12.2%, Furniture & Homeware with 9.9%, Care Products with 5.8%, DIY with 4.8%, and Grocery with the remaining 3.9%.

eCommerce revenue development in Brazil

in million US$

eCommerce revenue growth in Brazil

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 69.5 92.7 37.0 89.4 65.8 43.2 2.7 71.1

Online share

eCommerce online share in Brazil

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Brazilian retail market, the online share is 9.2% and will increase by an average of 11.7% to 14.3% by 2027.

eCommerce online share in Brazil

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 5.1% 2.0% 56.4% 16.0% 32.9% 67.4% 42.4% 47.0%

Top stores

Top five online stores in Brazil by net sales 2022

The biggest player in the Brazilian eCommerce market is magazineluiza.com.br. The store had a revenue of US$3,211.7 million in 2022. Store rankings include every store that generates revenue in Brazil. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Brazil was considered.

eCommerce net sales generated in Brazil in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Brazilian eCommerce market

With 98.2% Mastercard the most commonly offered payment method of all online stores in the Brazilian eCommerce market in 2022. Like Mastercard VISA with a penetration of 98.0%, American Express with a share of 87.1%, and Elo with a share of 84.8% the payment type Cards is the most common used by online retailers in in the Brazilian eCommerce market in 2022. With a share 72.5% Boleto Bancario is the most common used payment method offered to the clients of type Cash on delivery.

Top 5 offered payment methods in the Brazilian eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Brazilian eCommerce market

With 92.7% of all online retailers using Correios it is the dominating shipping service provider in the Brazilian eCommerce market in 2022. jadlog follows at a distant second, utilized by 10.4% of online retailers. Other shipping service providers, including Total Express, Motoboy, and FedEx, are employed by a significantly smaller proportion of online retailers.

Top 5 offered shipping providers in the Brazilian eCommerce market

in %