Electronics market in Brazil

The Brazilian Electronics eCommerce market is predicted to reach US$12,702.5 million by 2024 and accounts for 31.9% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.0%, resulting in a projected market volume of US$13,232.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Electronics market in Brazil

The Brazilian Electronics eCommerce market is predicted to reach US$12,702.5 million by 2024 and accounts for 31.9% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.0%, resulting in a projected market volume of US$13,232.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

eCommerce revenue development in the Electronics market in Brazil

in million US$

eCommerce revenue growth in the Electronics market in Brazil

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 95.6 32.2 3.2 88.4 14.3 89.2 25.0 71.6

Online share

eCommerce online share of the total Electronics market in Brazil

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Brazilian Electronics retail market, the online share is 24.8% and will increase by an average of 15.5% to 44.1% by 2028.

eCommerce online share of the total Electronics market in Brazil

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 16.5% 84.9% 50.8% 26.8% 44.1% 90.1% 44.9% 35.5%

Top stores

Top five Electronics online stores in Brazil by net sales 2023

With sales in the Brazilian Electronics market, casasbahia.com.br generated a revenue of US$1,021.2 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Brazil is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Electronics market in Brazil in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Brazilian Electronics market

With 97.5% Mastercard the most commonly offered payment method of all online stores in the Brazilian Electronics eCommerce market in 2023. Like Mastercard the other most common offered payment methods are all Cards with VISA covering 96.2%, Elo covering 82.3%,American Express covering 81.0%, and Hipercard covering 69.6% of all online stores in the Brazilian Electronics eCommerce market.

Top 5 offered payment methods in the Brazilian Electronics market

in %

See all stores offering


Market definition

Definition of the Electronics market

Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
  • Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)

Out-of-scope

  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software
  • Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
  • Power tools