Hobby & Leisure market in Brazil

The Brazilian Hobby & Leisure eCommerce market is predicted to reach US$5,619.4 million by 2024 and accounts for 14.1% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.1%, resulting in a projected market volume of US$8,873.1 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Media, Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Musical Instruments, Toys, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Hobby & Leisure market in Brazil

The Brazilian Hobby & Leisure eCommerce market is predicted to reach US$5,619.4 million by 2024 and accounts for 14.1% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.1%, resulting in a projected market volume of US$8,873.1 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Media, Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Musical Instruments, Toys, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

eCommerce revenue development in the Hobby & Leisure market in Brazil

in million US$

eCommerce revenue growth in the Hobby & Leisure market in Brazil

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 17.8 61.8 55.3 18.6 37.0 51.3 25.4 55.8

Online share

eCommerce online share of the total Hobby & Leisure market in Brazil

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Brazilian Hobby & Leisure retail market, the online share is 6.8% and will increase by an average of 14.5% to 11.6% by 2028.

eCommerce online share of the total Hobby & Leisure market in Brazil

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 62.0% 89.9% 90.3% 88.3% 54.7% 11.1% 50.5% 60.8%

Top stores

Top five Hobby & Leisure online stores in Brazil by net sales 2023

With sales in the Brazilian Hobby & Leisure market, amazon.com.br generated a revenue of US$996.7 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Brazil is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Hobby & Leisure market in Brazil in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Brazilian Hobby & Leisure market

With 93.8% VISA the most commonly offered payment method of all online stores in the Brazilian Hobby & Leisure eCommerce market in 2023. Like VISA Mastercard with a penetration of 93.8%, Elo with a share of 78.5%, and American Express with a share of 75.4% the payment type Cards is the most common used by online retailers in in the Brazilian Hobby & Leisure eCommerce market in 2023. With a share 80.0% Boleto Bancario is the most common used payment method offered to the clients of type Cash on delivery.

Top 5 offered payment methods in the Brazilian Hobby & Leisure market

in %

See all stores offering


Market definition

Definition of the Hobby & Leisure market

Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Media
  • Pet supplies
  • Toy and games
  • Sports equipment
  • Camping & adventure
  • Stationery, crafts & art supplies
  • Erotic & adult
  • Bullion & precious metal
  • Flowers & gifts
  • Musical instruments
  • Smoking supplies

Out-of-scope

  • DIY building materials
  • Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
  • Personalized and customized items
  • Workshops and other services