Fashion market in Brazil
Market development
eCommerce revenue development in the Fashion market in Brazil
The Brazilian Fashion eCommerce market is predicted to reach US$10,767.5 million by 2024 and accounts for 27.0% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.5%, resulting in a projected market volume of US$17,217.8 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Brazil
eCommerce revenue growth in the Fashion market in Brazil
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 54.2 | 19.5 | 92.4 | 55.3 | 62.3 | 39.0 | 64.2 | 68.6 |
Top stores
Top five Fashion online stores in Brazil by net sales 2023
With sales in the Brazilian Fashion market, shein.com generated a revenue of US$1,063.1 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Brazil is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Brazil in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Brazilian Fashion market
With 98.6% VISA the most commonly offered payment method of all online stores in the Brazilian Fashion eCommerce market in 2023. Like VISA the other most common offered payment methods are all Cards with Mastercard covering 98.6%, American Express covering 88.8%,Elo covering 86.0%, and Diners Club covering 76.7% of all online stores in the Brazilian Fashion eCommerce market.
Top 5 offered payment methods in the Brazilian Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the Brazilian Fashion market
With 97.8% of all online retailers using Correios it is the dominating shipping service provider in the Brazilian Fashion eCommerce market in 2023. jadlog follows at a distant second, utilized by 7.5% of online retailers. Other shipping service providers, including Total Express, Loggi, and Motoboy, are employed by a significantly smaller proportion of online retailers.
Top 5 offered shipping providers in the Brazilian Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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