Fashion market in Brazil

The Brazilian Fashion eCommerce market is predicted to reach US$10,767.5 million by 2024 and accounts for 27.0% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.5%, resulting in a projected market volume of US$17,217.8 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Fashion market in Brazil

The Brazilian Fashion eCommerce market is predicted to reach US$10,767.5 million by 2024 and accounts for 27.0% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.5%, resulting in a projected market volume of US$17,217.8 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

eCommerce revenue development in the Fashion market in Brazil

in million US$

eCommerce revenue growth in the Fashion market in Brazil

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 68.7 43.1 72.2 21.4 36.6 33.5 49.5 74.5

Online share

eCommerce online share of the total Fashion market in Brazil

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Brazilian Fashion retail market, the online share is 16.7% and will increase by an average of 14.8% to 29.0% by 2028.

eCommerce online share of the total Fashion market in Brazil

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 18.3% 74.8% 23.3% 51.5% 76.5% 52.6% 6.7% 1.5%

Top stores

Top five Fashion online stores in Brazil by net sales 2023

With sales in the Brazilian Fashion market, shein.com generated a revenue of US$1,063.1 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Brazil is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in Brazil in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Brazilian Fashion market

With 98.6% VISA the most commonly offered payment method of all online stores in the Brazilian Fashion eCommerce market in 2023. Like VISA the other most common offered payment methods are all Cards with Mastercard covering 98.6%, American Express covering 88.8%,Elo covering 86.0%, and Diners Club covering 76.6% of all online stores in the Brazilian Fashion eCommerce market.

Top 5 offered payment methods in the Brazilian Fashion market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Brazilian Fashion market

With 97.8% of all online retailers using Correios it is the dominating shipping service provider in the Brazilian Fashion eCommerce market in 2023. jadlog follows at a distant second, utilized by 7.5% of online retailers. Other shipping service providers, including Total Express, Loggi, and Motoboy, are employed by a significantly smaller proportion of online retailers.

Top 5 offered shipping providers in the Brazilian Fashion market

in %

Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)