Fashion market in Brazil

The Brazilian Fashion eCommerce market is predicted to reach US$10,183.1 million by 2024 and accounts for 25.1% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.0%, resulting in a projected market volume of US$15,456.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Monthly revenues

Monthly eCommerce revenues in the Brazilian Fashion market

The monthly eCommerce revenue of the Brazilian Fashion market was US$1,037 million in November 2024. This refers to a growth of 25.0% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.2% of the total 2024 revenue of the Brazilian Fashion market and the lowest in September 2024 with 7.1% of the total 2024 revenue.

Revenue Last Month

US$1,036.5m

The eCommerce revenue grew by 25.0% from October 2024 to November 2024.

11-2024+25.0%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)60.127.64.08.926.652.675.919.521.287.968.247.9

Market development

eCommerce revenue development in the Fashion market in Brazil

The Brazilian Fashion eCommerce market is predicted to reach US$10,183.1 million by 2024 and accounts for 25.1% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.0%, resulting in a projected market volume of US$15,456.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

eCommerce revenue development in the Fashion market in Brazil

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Fashion market in Brazil

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)52.252.753.893.11.716.02.680.2

Online share

eCommerce online share of the total Fashion market in Brazil

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Brazilian Fashion retail market, the online share is 16.7% and will increase by an average of 14.8% to 29.0% by 2028.

eCommerce online share of the total Fashion market in Brazil

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)44.1%71.1%37.0%75.1%12.0%28.6%41.1%39.2%

Top stores

Top five Fashion online stores in Brazil by net sales 2023

With sales in the Brazilian Fashion market, shein.com generated a revenue of US$2,035.2 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Brazil is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in Brazil in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Fashion Brazil - Fashion Brazil - All Categories

Payment Methods

Top 5 offered payment methods in the Brazilian Fashion market

With 98.6% VISA the most commonly offered payment method of all online stores in the Brazilian Fashion eCommerce market in 2023. Like VISA the other most common offered payment methods are all Cards with Mastercard covering 98.6%, American Express covering 88.8%,Elo covering 86.0%, and Diners Club covering 76.7% of all online stores in the Brazilian Fashion eCommerce market.

Top 5 offered payment methods in the Brazilian Fashion market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 215 stores in the Brazilian Fashion market

Source: ECDB analysis

See all stores offering

VISA Mastercard PayPal

Shipping Service Provider

Top 5 offered shipping providers in the Brazilian Fashion market

With 93.5% of all online retailers using Correios it is the dominating shipping service provider in the Brazilian Fashion eCommerce market in 2023. jadlog follows at a distant second, utilized by 8.4% of online retailers. Other shipping service providers, including Total Express, Loggi, and Motoboy, are employed by a significantly smaller proportion of online retailers.

Top 5 offered shipping providers in the Brazilian Fashion market

in %

Note: A store can offer more than one shipping provider (Multi-pick), based on 107 stores in the Brazilian Fashion market

Source: ECDB analysis

See all stores offering

DHL UPS (United Parcel Service) DPD

Shop Software Solutions

Top 5 used shop software solutions in the Brazilian Fashion market

In the Brazilian Fashion eCommerce market in 2023, VTEX is the leading shop software solution, used by over 36.2% of online retailers. EZCommerce CORE comes in second, but with a much lower usage rate of 6.1%. Meanwhile, edrone, Shopify, and Magento are used by a relatively small number of online retailers.

Top 5 used shop software solutions in the Brazilian Fashion market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 246 stores in the Brazilian Fashion market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)