Fashion market in Brazil
The Brazilian Fashion eCommerce market is predicted to reach US$9,564.0 million by 2023 and accounts for 20.1% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.8%, resulting in a projected market volume of US$18,404.0 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Footwear market in Brazil
The Brazilian Footwear eCommerce market is predicted to reach US$1,805.5 million by 2023 and accounts for 18.9% of the Fashion eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 20.9%, resulting in a projected market volume of US$3,858.7 million by 2027. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.
eCommerce revenue development in the Footwear market in Brazil
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
| AOV (in US$) | 22.1 | 66.6 | 14.7 | 31.8 | 33.9 | 28.8 | 58.3 | 88.5 |
| CVR (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
Top stores
Top five Footwear online stores in Brazil by net sales 2021
With sales in the Brazilian Footwear market, netshoes.com.br generated a revenue of US$204.1 million in 2021, which means it is the leading online store in this market. In second place is magazineluiza.com.br with a revenue of over US$63.9 million, followed by zattini.com.br with a revenue of US$60.5 million. Altogether, the top three online stores account for a market share of about 34.7% within the top 100 stores of the given market. The Footwear ranking of Brazil is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Footwear market in Brazil in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Footwear market within the Fashion market
Market definition: Fashion > Footwear The category Footwear includes online sales of all types of footwear which are produced for private end consumers (e.g., leather shoes, casual shoes, slippers), with the exception of sports shoes, footwear accessories, and care products. Other Footwear includes shoe accessories such as shoe polish, shoe gaiters, and shoe laces. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Leather footwear
- Athletic footwear
- "Athleisure" footwear (everyday shoes with an athletic design)
- Other town footwear (e.g., with textile uppers)
Out-of-scope
- Work and safety shoes
- Apparel
- Accessories (e.g. hats, scarves, and gloves)
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