Furniture & Homeware market in Brazil
The Brazilian Furniture & Homeware eCommerce market is predicted to reach US$4,177.3 million by 2024 and accounts for 10.3% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.2%, resulting in a projected market volume of US$5,949.3 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Monthly revenues
Monthly eCommerce revenues in the Brazilian Furniture & Homeware market
The monthly eCommerce revenue of the Brazilian Furniture & Homeware market was US$395 million in November 2024. This refers to a growth of 13.0% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in January 2024 with 9.9% of the total 2024 revenue of the Brazilian Furniture & Homeware market and the lowest in September 2024 with 7.5% of the total 2024 revenue.
Revenue Last Month
US$395.4m
The eCommerce revenue grew by 13.0% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 14.7 | 4.3 | 19.3 | 97.9 | 33.5 | 42.7 | 34.9 | 81.4 | 11.4 | 0.3 | 37.2 | 87.1 |
Market development
eCommerce revenue development in the Furniture & Homeware market in Brazil
The Brazilian Furniture & Homeware eCommerce market is predicted to reach US$4,177.3 million by 2024 and accounts for 10.3% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.2%, resulting in a projected market volume of US$5,949.3 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
eCommerce revenue development in the Furniture & Homeware market in Brazil
eCommerce revenue growth in the Furniture & Homeware market in Brazil
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 89.6 | 4.9 | 87.2 | 99.2 | 26.3 | 97.2 | 66.2 | 36.5 |
Top stores
Top five Furniture & Homeware online stores in Brazil by net sales 2023
With sales in the Brazilian Furniture & Homeware market, magazineluiza.com.br generated a revenue of US$418.2 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Brazil is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Furniture & Homeware market in Brazil in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Brazilian Furniture & Homeware market
With 100.0% VISA the most commonly offered payment method of all online stores in the Brazilian Furniture & Homeware eCommerce market in 2023. Like VISA Mastercard with a penetration of 100.0%, American Express with a share of 90.9%, and Elo with a share of 85.5% the payment type Cards is the most common used by online retailers in in the Brazilian Furniture & Homeware eCommerce market in 2023. With a share 83.6% Boleto Bancario is the most common used payment method offered to the clients of type Cash on delivery.
Top 5 offered payment methods in the Brazilian Furniture & Homeware market
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Shop Software Solutions
Top 5 used shop software solutions in the Brazilian Furniture & Homeware market
Although VTEX holds a commanding lead with 27.0% of online stores using the shop software solution, the Brazilian Furniture & Homeware eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Shopify, Magento, Tray Commerce, and edrone, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Brazilian Furniture & Homeware market
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Market definition
Definition of the Furniture & Homeware market
Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture (e.g. tables, chairs, beds, cabinets)
- Homeware (e.g. lamps, tableware, carpets, blinds, decorations)
Out-of-scope
- Unmovable objects (e.g. sinks, bath tubs, faucets)
- Interior finishes (e.g. floorings, paints, wallpapers)
- Household appliances
- Consumer electronics
- Furniture assembly services
- Interior design services
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