DIY market in Brazil

The Brazilian DIY eCommerce market is predicted to reach US$1,865.2 million by 2023 and accounts for 4.8% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.0%, resulting in a projected market volume of US$3,043.5 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the DIY market in Brazil

The Brazilian DIY eCommerce market is predicted to reach US$1,865.2 million by 2023 and accounts for 4.8% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.0%, resulting in a projected market volume of US$3,043.5 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

eCommerce revenue development in the DIY market in Brazil

in million US$

eCommerce revenue growth in the DIY market in Brazil

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 39.9 27.9 52.5 80.7 18.0 81.2 23.1 87.3

Online share

eCommerce online share of the total DIY market in Brazil

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Brazilian DIY retail market, the online share is 4.3% and will increase by an average of 15.5% to 7.6% by 2027.

eCommerce online share of the total DIY market in Brazil

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 78.3% 75.3% 2.7% 9.7% 35.1% 30.6% 73.5% 74.3%

Top stores

Top five DIY online stores in Brazil by net sales 2022

With sales in the Brazilian DIY market, americanas.com.br generated a revenue of US$251.2 million in 2022, which means it is the leading online store in this market. The DIY ranking of Brazil is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the DIY market in Brazil in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the DIY market

Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Garden (e.g. plants, fertilizers, shovels, lawn mowers)
  • Vehicle parts (e.g. car tires, car parts, motorcycle parts)
  • Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)

Out-of-scope

  • Stationery, crafts & art supplies
  • Gardening services
  • Vehicle repair services
  • Construction services