eCommerce market in Rwanda
Rwanda is one of the smaller markets for eCommerce with a predicted revenue of US$425.3 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 15.2%, resulting in a projected market volume of US$750.3 million by 2027. With an expected increase of 20.3% in 2023, the Rwandan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Rwanda, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Rwandan eCommerce market. Food & Personal Care is the largest market and accounts for 32.2% of the Rwandan eCommerce revenue. It is followed by Electronics & Media with 28.1%, Fashion with 18.8%, Furniture & Appliances with 14.4%, and Toys, Hobby & DIY with the remaining 6.5%.
Market development
eCommerce revenue development in Rwanda
Rwanda is one of the smaller markets for eCommerce with a predicted revenue of US$425.3 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 15.2%, resulting in a projected market volume of US$750.3 million by 2027. With an expected increase of 20.3% in 2023, the Rwandan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Rwanda, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Rwandan eCommerce market. Food & Personal Care is the largest market and accounts for 32.2% of the Rwandan eCommerce revenue. It is followed by Electronics & Media with 28.1%, Fashion with 18.8%, Furniture & Appliances with 14.4%, and Toys, Hobby & DIY with the remaining 6.5%.
eCommerce revenue development in Rwanda
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 65.6 | 69.2 | 24.1 | 54.6 | 90.2 | 5.9 | 76.7 | 32.0 |
| AOV (in US$) | 94.3 | 25.9 | 86.5 | 48.3 | 97.8 | 6.0 | 3.0 | 74.4 |
| CVR (in %) | 65.6 | 69.2 | 24.1 | 54.6 | 90.2 | 5.9 | 76.7 | 32.0 |
Select main market