eCommerce market in Rwanda
Rwanda is one of the smaller markets for eCommerce with a predicted revenue of US$67.4 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 16.6%, resulting in a projected market volume of US$124.6 million by 2028. With an expected increase of 21.3% in 2024, the Rwandan eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Rwanda, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Rwandan eCommerce market. Electronics is the largest market and accounts for 24.2% of the Rwandan eCommerce revenue. It is followed by Hobby & Leisure with 21.7%, Fashion with 19.3%, Furniture & Homeware with 11.7%, Care Products with 8.3%, DIY with 7.4%, and Grocery with the remaining 7.3%.
Market development
eCommerce revenue development in Rwanda
Rwanda is one of the smaller markets for eCommerce with a predicted revenue of US$67.4 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 16.6%, resulting in a projected market volume of US$124.6 million by 2028. With an expected increase of 21.3% in 2024, the Rwandan eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Rwanda, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Rwandan eCommerce market. Electronics is the largest market and accounts for 24.2% of the Rwandan eCommerce revenue. It is followed by Hobby & Leisure with 21.7%, Fashion with 19.3%, Furniture & Homeware with 11.7%, Care Products with 8.3%, DIY with 7.4%, and Grocery with the remaining 7.3%.
eCommerce revenue development in Rwanda
eCommerce revenue growth in Rwanda
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 56.2 | 28.8 | 43.6 | 84.8 | 14.9 | 17.1 | 61.7 | 69.8 |
Market comparison
The Rwandan eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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