eCommerce market in Rwanda

Rwanda is one of the smaller markets for eCommerce with a predicted revenue of US$70.9 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 16.6%, resulting in a projected market volume of US$130.9 million by 2028. With an expected increase of 21.2% in 2024, the Rwandan eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Rwanda, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Rwandan eCommerce market. Electronics is the largest market and accounts for 24.1% of the Rwandan eCommerce revenue. It is followed by Hobby & Leisure with 22.0%, Fashion with 19.3%, Furniture & Homeware with 11.6%, Care Products with 8.3%, DIY with 7.5%, and Grocery with the remaining 7.2%.

Market development

eCommerce revenue development in Rwanda

Rwanda is one of the smaller markets for eCommerce with a predicted revenue of US$70.9 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 16.6%, resulting in a projected market volume of US$130.9 million by 2028. With an expected increase of 21.2% in 2024, the Rwandan eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Rwanda, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Rwandan eCommerce market. Electronics is the largest market and accounts for 24.1% of the Rwandan eCommerce revenue. It is followed by Hobby & Leisure with 22.0%, Fashion with 19.3%, Furniture & Homeware with 11.6%, Care Products with 8.3%, DIY with 7.5%, and Grocery with the remaining 7.2%.

eCommerce revenue development in Rwanda

in million US$

eCommerce revenue growth in Rwanda

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 72.7 29.3 42.8 84.7 16.9 17.5 84.4 7.1

Online share

eCommerce online share in Rwanda

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Rwandan retail market, the online share is 4.2% and will increase by an average of 7.4% to 5.6% by 2028.

eCommerce online share in Rwanda

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 92.4% 32.3% 21.0% 36.3% 79.2% 17.5% 43.4% 8.8%