eCommerce market in Saudi Arabia
Saudi Arabia is the 27th largest market for eCommerce with a predicted revenue of US$11,977.7 million by 2023, placing it ahead of United Arab Emirates. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.9%, resulting in a projected market volume of US$20,155.8 million by 2027. With an expected increase of 21.4% in 2023, the Saudi Arabian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Saudi Arabia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Saudi Arabian eCommerce market. Fashion is the largest market and accounts for 33.9% of the Saudi Arabian eCommerce revenue. It is followed by Electronics & Media with 26.9%, Food & Personal Care with 23.0%, Toys, Hobby & DIY with 9.2%, and Furniture & Appliances with the remaining 7.0%.
Market development
eCommerce revenue development in Saudi Arabia
Saudi Arabia is the 27th largest market for eCommerce with a predicted revenue of US$11,977.7 million by 2023, placing it ahead of United Arab Emirates. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.9%, resulting in a projected market volume of US$20,155.8 million by 2027. With an expected increase of 21.4% in 2023, the Saudi Arabian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Saudi Arabia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Saudi Arabian eCommerce market. Fashion is the largest market and accounts for 33.9% of the Saudi Arabian eCommerce revenue. It is followed by Electronics & Media with 26.9%, Food & Personal Care with 23.0%, Toys, Hobby & DIY with 9.2%, and Furniture & Appliances with the remaining 7.0%.
eCommerce revenue development in Saudi Arabia
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
| AOV (in US$) | 80.1 | 94.8 | 23.7 | 62.9 | 17.2 | 61.6 | 21.6 | 62.7 |
| CVR (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
Top stores
Top five online stores in Saudi Arabia by net sales 2021
The biggest player in the Saudi Arabian eCommerce market is extra.com. The store had a revenue of US$289.9 million in 2021. extra.com is followed by namshi.com and amazon.sa as the second- and third-largest stores with US$147.2 million and US$123.6 million, respectively. Altogether, the top three stores account for 43.1% of the top 100 online stores' revenue in Saudi Arabia. Store rankings include every store that generates revenue in Saudi Arabia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Saudi Arabia was considered.
eCommerce net sales generated in Saudi Arabia in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
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