e-Commerce Market Analytics

The eCommerce market in Saudi Arabia

Saudi Arabia is the 27th largest market for eCommerce with a revenue of US$7.7 billion in 2021, placing it ahead of Belgium and behind Norway.

With an increase of 17%, the Saudi Arabian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Saudi Arabia, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 5% between 2021 and 2025, Saudi Arabia is expected to grow at a slower rate than the global average of 6%.

The eCommerce market in Saudi Arabia

Top online stores

The biggest player in the Saudi Arabian eCommerce market is namshi.com. The store had a revenue of US$153 million in 2021. namshi.com is followed by amazon.sa and jarir.com as the second- and third largest stores with US$124 million and US$105 million, respectively. Altogether, the top three stores account for 5% of online revenue in Saudi Arabia.

Store rankings include every store that generates revenue in Saudi Arabia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Saudi Arabia was considered.

One of the fastest-growing stores in the Saudi Arabian market is amazon.sa. The store achieved online net sales of about US$0.1 billion in 2021. Its revenue growth amounted to 316% in the previous year.

More information on the top 100 online stores in Saudi Arabia can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Saudi Arabia by eCommerce net sales 2021 in million US$

# Store
1. namshi.com
US$147.2m
2. amazon.sa
US$123.6m
3. jarir.com
US$105.3m
4. extra.com
US$80.3m
5. noon.com
US$67.7m

The eCommerce market in Saudi Arabia

Market size and growth rate

Revenue in 2021
US$9,853.9m
REVENUE
CAGR 2021-2025
19.0%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

Visit Statista.com

The eCommerce market in Saudi Arabia is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 5%. Compared to the year-over-year growth of 17% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. An other indicator of market saturation is the online penetration of 69% in Saudi Arabia; in other words, 69% of the Saudi Arabian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Fashion is the largest segment in Saudi Arabia and accounts for 32% of the eCommerce revenue in Saudi Arabia. It is followed by Electronics & Media with 32%, Food & Personal Care with 21%, Toys, Hobby & DIY with 10%, and Furniture & Appliances with the remaining 5%.


The eCommerce market in Saudi Arabia

Top shipping service providers

In Saudi Arabia, Aramex is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 42% cited Aramex as one of their providers. Moreover, DHL and UPS are among the top three shipping service companies offered by online retailers in Saudi Arabia, at rates of 27% and 15%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Saudi Arabia than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Saudi Arabia

# Shipping service provider
1. Aramex
42.0%
2. DHL
27.0%
3. UPS
15.0%