eCommerce market in Myanmar
Myanmar is the 62nd largest market for eCommerce with a predicted revenue of US$1,363.5 million by 2024, placing it ahead of Bulgaria. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.0%, resulting in a projected market volume of US$1,718.4 million by 2028. With an expected increase of 10.6% in 2024, the Burmese eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Myanmar, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Burmese eCommerce market. Electronics is the largest market and accounts for 24.6% of the Burmese eCommerce revenue. It is followed by Hobby & Leisure with 20.1%, Fashion with 19.5%, Furniture & Homeware with 11.9%, Care Products with 8.2%, Grocery with 8.2%, and DIY with the remaining 7.5%.
Market development
eCommerce revenue development in Myanmar
Myanmar is the 62nd largest market for eCommerce with a predicted revenue of US$1,363.5 million by 2024, placing it ahead of Bulgaria. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.0%, resulting in a projected market volume of US$1,718.4 million by 2028. With an expected increase of 10.6% in 2024, the Burmese eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Myanmar, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Burmese eCommerce market. Electronics is the largest market and accounts for 24.6% of the Burmese eCommerce revenue. It is followed by Hobby & Leisure with 20.1%, Fashion with 19.5%, Furniture & Homeware with 11.9%, Care Products with 8.2%, Grocery with 8.2%, and DIY with the remaining 7.5%.
eCommerce revenue development in Myanmar
eCommerce revenue growth in Myanmar
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 79.3 | 95.4 | 81.4 | 7.5 | 44.4 | 22.7 | 76.4 | 57.4 |
Market comparison
The Burmese eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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