eCommerce market in Myanmar

Myanmar is the 54th largest market for eCommerce with a predicted revenue of US$3,483.3 million by 2023, placing it ahead of Kazakhstan. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.6%, resulting in a projected market volume of US$5,800.1 million by 2027. With an expected increase of 17.4% in 2023, the Burmese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Myanmar, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Burmese eCommerce market. Food & Personal Care is the largest market and accounts for 33.1% of the Burmese eCommerce revenue. It is followed by Electronics & Media with 27.5%, Fashion with 19.6%, Furniture & Appliances with 13.9%, and Toys, Hobby & DIY with the remaining 5.9%.

Market development

eCommerce revenue development in Myanmar

Myanmar is the 54th largest market for eCommerce with a predicted revenue of US$3,483.3 million by 2023, placing it ahead of Kazakhstan. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.6%, resulting in a projected market volume of US$5,800.1 million by 2027. With an expected increase of 17.4% in 2023, the Burmese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Myanmar, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Burmese eCommerce market. Food & Personal Care is the largest market and accounts for 33.1% of the Burmese eCommerce revenue. It is followed by Electronics & Media with 27.5%, Fashion with 19.6%, Furniture & Appliances with 13.9%, and Toys, Hobby & DIY with the remaining 5.9%.

eCommerce revenue development in Myanmar

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV (in US$) 22.1 66.6 14.7 31.8 33.9 28.8 58.3 88.5
CVR (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV: Average Order Value CVR: Conversion Rate