eCommerce market in Spain

Spain is the 15th largest market for eCommerce with a predicted revenue of US$29,443.4 million by 2023, placing it ahead of Mexico. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 6.2%, resulting in a projected market volume of US$37,503.4 million by 2027. With an expected increase of 3.8% in 2023, the Spanish eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Spain, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Spanish eCommerce market. Electronics is the largest market and accounts for 25.6% of the Spanish eCommerce revenue. It is followed by Hobby & Leisure with 21.2%, Fashion with 17.6%, Care Products with 10.3%, Furniture & Homeware with 9.7%, Grocery with 8.0%, and DIY with the remaining 7.6%.

Market development

eCommerce revenue development in Spain

Spain is the 15th largest market for eCommerce with a predicted revenue of US$29,443.4 million by 2023, placing it ahead of Mexico. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 6.2%, resulting in a projected market volume of US$37,503.4 million by 2027. With an expected increase of 3.8% in 2023, the Spanish eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Spain, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Spanish eCommerce market. Electronics is the largest market and accounts for 25.6% of the Spanish eCommerce revenue. It is followed by Hobby & Leisure with 21.2%, Fashion with 17.6%, Care Products with 10.3%, Furniture & Homeware with 9.7%, Grocery with 8.0%, and DIY with the remaining 7.6%.

eCommerce revenue development in Spain

in million US$

eCommerce revenue growth in Spain

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 68.2 4.5 43.4 80.0 65.3 94.7 72.3 86.4

Online share

eCommerce online share in Spain

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Spanish retail market, the online share is 11.2% and will increase by an average of 8.3% to 15.4% by 2027.

eCommerce online share in Spain

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 1.9% 75.7% 68.9% 87.6% 21.6% 80.9% 77.6% 13.0%

Top stores

Top five online stores in Spain by net sales 2022

The biggest player in the Spanish eCommerce market is amazon.es. The store had a revenue of US$5,279.7 million in 2022. Store rankings include every store that generates revenue in Spain. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Spain was considered.

eCommerce net sales generated in Spain in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Spanish eCommerce market

With 95.0% VISA the most commonly offered payment method of all online stores in the Spanish eCommerce market in 2022. Like VISA Mastercard with a share of 94.7% and American Express with a share of 41.5% the payment type Cards is the most common used by online retailers in in the Spanish eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 83.3% and Bank transfer/cash in advance (Bank transfer) with 53.4% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Spanish eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Spanish eCommerce market

Despite Correos's dominant position with 34.9% of online stores opting for its services, the Spanish eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including SEUR, DHL, UPS (United Parcel Service), and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Spanish eCommerce market

in %