Care Products market in Spain

The Spanish Care Products eCommerce market is predicted to reach US$4,430.9 million by 2024 and accounts for 9.7% of the total eCommerce market in Spain. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.2%, resulting in a projected market volume of US$7,014.7 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Monthly revenues

Monthly eCommerce revenues in the Spanish Care Products market

The monthly eCommerce revenue of the Spanish Care Products market was US$454 million in November 2024. This refers to a growth of 11.8% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.9% of the total 2023 revenue of the Spanish Care Products market and the lowest in June 2024 with 7.1% of the total 2024 revenue.

Revenue Last Month

US$453.9m

The eCommerce revenue grew by 11.8% from October 2024 to November 2024.

11-2024+11.8%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)86.166.985.627.694.894.341.010.840.767.128.529.3

Market development

eCommerce revenue development in the Care Products market in Spain

The Spanish Care Products eCommerce market is predicted to reach US$4,430.9 million by 2024 and accounts for 9.7% of the total eCommerce market in Spain. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.2%, resulting in a projected market volume of US$7,014.7 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

eCommerce revenue development in the Care Products market in Spain

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Care Products market in Spain

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)65.662.992.228.668.892.167.730.6

Online share

eCommerce online share of the total Care Products market in Spain

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Spanish Care Products retail market, the online share is 21.4% and will increase by an average of 5.4% to 26.4% by 2028.

eCommerce online share of the total Care Products market in Spain

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)84.8%40.7%41.4%28.7%49.5%54.0%59.7%38.3%

Top stores

Top five Care Products online stores in Spain by net sales 2023

With sales in the Spanish Care Products market, amazon.es generated a revenue of US$283.4 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Spain is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Care Products market in Spain in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Care Products Spain - Care Products Spain - All Categories

Payment Methods

Top 5 offered payment methods in the Spanish Care Products market

The Spanish Care Products eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 97.1% of all online stores checked. Other offered payment methods in the Spanish Care Products eCommerce market in 2023 are Mastercard (Cards) with 97.1%, PayPal (E-wallets) with 86.8%, and Bank transfer/cash in advance (Bank transfer) with 51.5%. With 38.2% Cash on delivery (Cash on delivery) has already a significantly smaller coverage compared to VISA (Cards).

Top 5 offered payment methods in the Spanish Care Products market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 68 stores in the Spanish Care Products market

Source: ECDB analysis

See all stores offering

VISA Mastercard PayPal

Shop Software Solutions

Top 5 used shop software solutions in the Spanish Care Products market

Although Magento holds a commanding lead with 21.2% of online stores using the shop software solution, the Spanish Care Products eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including PrestaShop, Salesforce Commerce Cloud, The Hut Group, and Mirakl, which collectively hold a significant share of the market.

Top 5 used shop software solutions in the Spanish Care Products market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 99 stores in the Spanish Care Products market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the Care Products market

Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
  • Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
  • Health care products (e.g. supplements, nutrition, pharmaceuticals)

Out-of-scope

  • Professional products and services for personal care (e.g. beauty treatments, make-up courses)
  • Cleaning services (e.g. housekeeping services, window cleaning services)
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)

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