Hobby & Leisure market in Spain

The Spanish Hobby & Leisure eCommerce market is predicted to reach US$7,533.3 million by 2024 and accounts for 21.1% of the total eCommerce market in Spain. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.3%, resulting in a projected market volume of US$10,750.4 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Toys, Pet Supplies, Camping & Adventure, Musical Instruments, Erotic & Adult, Other Hobby & Leisure, Flowers & Gifts, Bullion & Precious Metal, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Spanish Hobby & Leisure retail market, the online share is 8.9% and will increase by an average of 5.6% to 11.1% by 2028.

With sales in the Spanish Hobby & Leisure market, amazon.es generated a revenue of US$1,438.6 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Spain is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 97.0% Mastercard the most commonly offered payment method of all online stores in the Spanish Hobby & Leisure eCommerce market in 2023. Like Mastercard VISA with a share of 95.0% and American Express with a share of 37.0% the payment type Cards is the most common used by online retailers in in the Spanish Hobby & Leisure eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 87.0% and Bank transfer/cash in advance (Bank transfer) with 66.0% of stores offering that payment method to the clients.

Despite GLS's dominant position with 27.3% of online stores opting for its services, the Spanish Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including SEUR, Correos, DHL, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although PrestaShop holds a commanding lead with 29.7% of online stores using the shop software solution, the Spanish Hobby & Leisure eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Salesforce Commerce Cloud, WooCommerce, and Shopify, which collectively hold a significant share of the market.