Fashion market in Spain
The Spanish Fashion eCommerce market is predicted to reach US$8,945.4 million by 2025 and accounts for 17.5% of the total eCommerce market in Spain. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 5.6%, resulting in a projected market volume of US$11,103.9 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Spanish Fashion market
The monthly eCommerce revenue of the Spanish Fashion market was US$677 million in April 2025. This refers to a growth of -0.8% compared to March 2025. Within the last 12 months, the monthly revenue share was the highest in December 2024 with 10.6% of the total 2024 revenue of the Spanish Fashion market and the lowest in February 2025 with 6.9% of the total 2025 revenue.
Revenue Last Month
US$677.3m
The eCommerce revenue fell by 0.8% from March 2025 to April 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 15.6 | 58.5 | 40.9 | 67.9 | 71.6 | 6.4 | 27.5 | 95.2 | 39.1 | 83.5 | 43.6 | 35.1 |
Market development
eCommerce revenue development in the Fashion market in Spain
The Spanish Fashion eCommerce market is predicted to reach US$8,945.4 million by 2025 and accounts for 17.5% of the total eCommerce market in Spain. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 5.6%, resulting in a projected market volume of US$11,103.9 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Spain
eCommerce revenue growth in the Fashion market in Spain
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 63.3 | 0.6 | 23.3 | 91.7 | 43.9 | 86.5 | 88.2 | 96.2 |
Top stores
Top five Fashion online stores in Spain by net sales 2024
With sales in the Spanish Fashion market, shein.com generated a revenue of US$1,725.6 million in 2024, which means it is the leading online store in this market. The Fashion ranking of Spain is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Spain in 2024
| Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Spanish Fashion market
With 91.3% share PayPal is the most commonly offered payment method of all online stores in the Spanish Fashion eCommerce market in 2024. Unlike PayPal which is of type E-wallets VISA, Mastercard, and American Express with shares of 88.6%, 88.0%, and 56.5% are of type Cards.
Top 5 offered payment methods in the Spanish Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the Spanish Fashion market
Despite Correos's dominant position with 25.3% of online stores opting for its services, the Spanish Fashion eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including DHL, MRW, SEUR, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Spanish Fashion market
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Shop Software Solutions
Top 5 used shop software solutions in the Spanish Fashion market
Although Salesforce Commerce Cloud holds a commanding lead with 19.2% of online stores using the shop software solution, the Spanish Fashion eCommerce market in 2024 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including PrestaShop, Shopify, Magento, and WooCommerce, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Spanish Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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