eCommerce market in Estonia
Estonia is the 93rd largest market for eCommerce with a predicted revenue of US$404.0 million by 2024, placing it ahead of Tanzania. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.0%, resulting in a projected market volume of US$510.2 million by 2028. With an expected increase of 6.9% in 2024, the Estonian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Estonia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Estonian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.4% of the Estonian eCommerce revenue. It is followed by Electronics with 20.4%, Fashion with 17.0%, Furniture & Homeware with 11.7%, Care Products with 9.4%, DIY with 9.1%, and Grocery with the remaining 6.0%.
Market development
eCommerce revenue development in Estonia
Estonia is the 93rd largest market for eCommerce with a predicted revenue of US$404.0 million by 2024, placing it ahead of Tanzania. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.0%, resulting in a projected market volume of US$510.2 million by 2028. With an expected increase of 6.9% in 2024, the Estonian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Estonia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Estonian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.4% of the Estonian eCommerce revenue. It is followed by Electronics with 20.4%, Fashion with 17.0%, Furniture & Homeware with 11.7%, Care Products with 9.4%, DIY with 9.1%, and Grocery with the remaining 6.0%.
eCommerce revenue development in Estonia
eCommerce revenue growth in Estonia
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 23.4 | 54.3 | 37.0 | 36.8 | 33.5 | 79.8 | 13.4 | 97.7 |
Market comparison
The Estonian eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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