eCommerce market in Paraguay

Market development

eCommerce revenue development in Paraguay

Paraguay is the 82nd largest market for eCommerce with a predicted revenue of US$636.6 million by 2024, placing it ahead of El Salvador. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.5%, resulting in a projected market volume of US$817.6 million by 2028. With an expected increase of 8.7% in 2024, the Paraguayan eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Paraguay, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Paraguayan eCommerce market. Electronics is the largest market and accounts for 25.3% of the Paraguayan eCommerce revenue. It is followed by Fashion with 22.0%, Hobby & Leisure with 20.0%, Furniture & Homeware with 11.2%, Care Products with 8.0%, DIY with 7.9%, and Grocery with the remaining 5.6%.

eCommerce revenue development in Paraguay

in million US$

eCommerce revenue growth in Paraguay

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)29.224.382.442.216.422.487.862.6

Online share

eCommerce online share in Paraguay

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Paraguayan retail market, the online share is 9.3% and will increase by an average of 8.4% to 12.8% by 2028.

eCommerce online share in Paraguay

in %
20202021202220232024202520262027
Online share (in %)21.1%49.5%55.6%17.9%12.6%49.4%82.3%29.5%