eCommerce market in Paraguay
Paraguay is the 76th largest market for eCommerce with a predicted revenue of US$1,445.1 million by 2023, placing it ahead of Belarus. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.2%, resulting in a projected market volume of US$2,462.1 million by 2027. With an expected increase of 18.9% in 2023, the Paraguayan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Paraguay, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Paraguayan eCommerce market. Electronics & Media is the largest market and accounts for 27.1% of the Paraguayan eCommerce revenue. It is followed by Food & Personal Care with 26.2%, Fashion with 20.4%, Furniture & Appliances with 17.2%, and Toys, Hobby & DIY with the remaining 9.1%.
Market development
eCommerce revenue development in Paraguay
Paraguay is the 76th largest market for eCommerce with a predicted revenue of US$1,445.1 million by 2023, placing it ahead of Belarus. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.2%, resulting in a projected market volume of US$2,462.1 million by 2027. With an expected increase of 18.9% in 2023, the Paraguayan eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Paraguay, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Paraguayan eCommerce market. Electronics & Media is the largest market and accounts for 27.1% of the Paraguayan eCommerce revenue. It is followed by Food & Personal Care with 26.2%, Fashion with 20.4%, Furniture & Appliances with 17.2%, and Toys, Hobby & DIY with the remaining 9.1%.
eCommerce revenue development in Paraguay
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 6.2 | 30.4 | 68.9 | 89.0 | 24.0 | 68.5 | 85.0 | 58.6 |
AOV (in US$) | 45.1 | 49.4 | 12.3 | 94.8 | 79.5 | 79.2 | 1.4 | 22.5 |
CVR (in %) | 6.2 | 30.4 | 68.9 | 89.0 | 24.0 | 68.5 | 85.0 | 58.6 |
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