eCommerce market in Austria

Austria is the 25th largest market for eCommerce with a predicted revenue of US$13,868.3 million by 2023, placing it ahead of Vietnam. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 11.7%, resulting in a projected market volume of US$21,607.0 million by 2027. With an expected increase of 23.2% in 2023, the Austrian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Austria, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Austrian eCommerce market. Fashion is the largest market and accounts for 36.8% of the Austrian eCommerce revenue. It is followed by Electronics & Media with 18.5%, Furniture & Appliances with 16.5%, Food & Personal Care with 15.9%, and Toys, Hobby & DIY with the remaining 12.3%.

The biggest player in the Austrian eCommerce market is amazon.de. The store had a revenue of US$1,420.3 million in 2021. amazon.de is followed by zalando.at and mediamarkt.at as the second- and third-largest stores with US$436.3 million and US$281.7 million, respectively. Altogether, the top three stores account for 37.3% of the top 100 online stores' revenue in Austria. Store rankings include every store that generates revenue in Austria. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Austria was considered.