DIY market in Austria

The Austrian DIY eCommerce market is predicted to reach US$1,115.7 million by 2024 and accounts for 9.9% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.9%, resulting in a projected market volume of US$1,300.7 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Austrian DIY retail market, the online share is 9.3% and will increase by an average of 8.3% to 12.9% by 2028.

With sales in the Austrian DIY market, obi.at generated a revenue of US$79.6 million in 2023, which means it is the leading online store in this market. The DIY ranking of Austria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Austrian DIY eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 90.1% of all online stores checked. Other offered payment methods in the Austrian DIY eCommerce market in 2023 are Mastercard (Cards) with 88.7%, PayPal (E-wallets) with 87.3%, and Bank transfer/cash in advance (Bank transfer) with 73.2%. With 70.4% Sofortüberweisung (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Despite DPD's dominant position with 49.0% of online stores opting for its services, the Austrian DIY eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including GLS, DHL, Österreichische Post, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.