Furniture & Homeware market in Austria

The Austrian Furniture & Homeware eCommerce market is predicted to reach US$1,839.9 million by 2024 and accounts for 14.0% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.3%, resulting in a projected market volume of US$2,348.8 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Furniture & Homeware market in Austria

The Austrian Furniture & Homeware eCommerce market is predicted to reach US$1,839.9 million by 2024 and accounts for 14.0% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.3%, resulting in a projected market volume of US$2,348.8 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

eCommerce revenue development in the Furniture & Homeware market in Austria

in million US$

eCommerce revenue growth in the Furniture & Homeware market in Austria

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 54.5 16.6 0.0 98.3 23.8 22.7 6.1 45.3

Online share

eCommerce online share of the total Furniture & Homeware market in Austria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Austrian Furniture & Homeware retail market, the online share is 29.0% and will increase by an average of 9.4% to 41.5% by 2028.

eCommerce online share of the total Furniture & Homeware market in Austria

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 47.4% 93.1% 14.4% 22.0% 82.5% 27.0% 4.6% 39.5%

Top stores

Top five Furniture & Homeware online stores in Austria by net sales 2023

With sales in the Austrian Furniture & Homeware market, ikea.com generated a revenue of US$185.7 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Austria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Furniture & Homeware market in Austria in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Austrian Furniture & Homeware market

The Austrian Furniture & Homeware eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 96.2% of all online stores checked. Other offered payment methods in the Austrian Furniture & Homeware eCommerce market in 2023 are Mastercard (Cards) with 96.2%, PayPal (E-wallets) with 90.6%, and Bank transfer/cash in advance (Bank transfer) with 54.7%. With 54.7% Sofortüberweisung (Bank transfer) has already a significantly smaller coverage compared to VISA (Cards).

Top 5 offered payment methods in the Austrian Furniture & Homeware market

in %

See all stores offering


Market definition

Definition of the Furniture & Homeware market

Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Furniture (e.g. tables, chairs, beds, cabinets)
  • Homeware (e.g. lamps, tableware, carpets, blinds, decorations)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Household appliances
  • Consumer electronics
  • Furniture assembly services
  • Interior design services